GOLD PEAK® “SUMMER OF GOLD” INSTANT WIN GAME & SWEEPSTAKES

NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN. A PURCHASE OR PAYMENT WILL NOT INCREASE YOUR CHANCES OF WINNING. VOID OUTSIDE THE ELIGIBILITY AREA AND WHERE PROHIBITED. 

1. Eligibility: The Gold Peak “Summer of Gold” Instant Win Game & Sweepstakes (the “Promotion”), which includes an Instant Win Game (“Game”) and a Sweepstakes (“Sweepstakes”), is open only to legal residents of 50 U.S. and D.C. (“Eligibility Area”) who are 18 years of age or older at time of entry (“Entrant”). Each Entrant must also have a Coca‑Cola account and (defined below) at the time of participation. Void outside the Eligibility Area and where prohibited or restricted by law. Employees and non-employee workers of The Coca‑Cola Company (the “Sponsor”), Coca‑Cola bottlers, Don Jagoda Associates, Inc. (“Administrator”), and any of their respective parent companies, affiliates, subsidiaries, advertising agencies, and any other company or individual involved with the design, production execution or distribution of the Promotion (collectively, the “Released Promotion Parties”) and their immediate family (defined for the purposes of these Official Rules as: spouse, parents and step-parents, siblings and step-siblings, and children and step-children) and household members (people who share the same residence at least three [3] months out of the year) of each such individuals are not eligible. This Promotion is subject to all applicable federal, state, and local laws and regulations. Participation constitutes Entrant’s full and unconditional agreement to these Official Rules and Sponsor’s and Administrator’s decisions, which are final and binding (without right of appeal) in all matters related to the Promotion. Winning a Prize is contingent upon fulfilling all requirements set forth herein.

2. Promotion Period: The Promotion begins at 1:00 pm ET Eastern Time (“ET”) on July 9, 2024 and ends at 11:59 pm ET on August 9, 2024 (“Promotion Period”). 

3. How to Participate/Verification: There is NO PURCHASE NECESSARY to participate. A purchase does not increase your chances of winning. During the Promotion Period, go to https://www.coca‑cola.com/us/en/offerings/gold-peak-summer-promo-2024 (“Website”). Follow the links and instructions to log into or create a Coca‑Cola Website account (“Account”). You will then have one (1) Instant Win Play (“Daily Game Play”). To use the Daily Game Play, tap or click the button to complete the play. Once the Daily Game Play is completed, you will either receive a win message or a losing message and receive one (1) entry into the Sweepstakes random drawing (“Entry”). 

All on-screen messages are subject to verification. An Entrant is not a winner of any prize unless and until Entrant's eligibility has been verified and Entrant has been notified that verification is complete. If, due to an error of any kind, more instant winning messages are delivered to Entrants, or more prizes are claimed than are intended to be awarded, the intended number of prizes will be awarded in a random drawing from among all verified prize claims received during the Promotion Period. All Daily Game Plays become the property of Sponsor. Receipt of Daily Game Plays may be acknowledged, but such acknowledgment does not constitute any representation as to eligibility. Limit one (1) Daily Game Play and one (1) Entry per person/Account per day. Any attempt by any Entrant to obtain more than the stated number of Daily Game Plays/Entries by using multiple/different Accounts, email addresses, identities, registrations or logins, or any other methods will void that Entrant’s Game Plays/Entries and that Entrant may be disqualified from the Promotion. Any use of robotic, repetitive, automatic, programmed or similar registration/Daily Game Play methods or agents (including, but not limited to, Promotion Game Play/Entry services) will void all Daily Game Plays/Entries by that Entrant. In the event of a dispute as to any Daily Game Play/Entry, the authorized account holder of the email address used to register will be deemed to be the Entrant. The "authorized account holder" is the natural person assigned an email address by an Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with the submitted address. Potential prize winners may be required to show proof of being the authorized account holders.

4. Prizes/Approximate Retail Values (“ARV”)/Instant Win Odds/Instant Win Prize Award: 

Grand Prize (1): Winner’s choice of one (1) of the following: Golden Backyard Glamping Experience (“Glamping Experience”) with Tri-Hammock or a Golden Glamping Trip for winner and three (3) travel companions (“Trip”) (if winner does not have a backyard capable of hosting a Glamping Experience but winner wishes to choose this prize option) (Maximum ARV: $4,500) or Golden BBQ food truck party at winner’s house with Tri-Hammock (“Food Truck Experience”) (Maximum ARV: $4,500) or Sponsor-specified Electric Bike Package with Tri-Hammock (Maximum ARV: $4,000). The Trip must be taken within one year of prize award and certain restrictions and blackout dates apply. Trip includes four-day/three-night camping/yurt accommodations in Sponsor-specified location of the Trip, round-trip economy air transportation for winner and travel companion(s) from major airport nearest winner’s home to Sponsor-specified location of the Trip, and four (4) day full-size car rental. Airline carrier's regulations and conditions apply. Trip may not be combined with any other offer and travel may not qualify for frequent flyer miles. The Grand Prize winner and their travel companion(s) must travel together on the same itinerary. All travelers must have valid travel documents prior to departure (i.e., REAL ID, passport or other TSA-approved ID; visit www.tsa.gov for a list of TSA-approved IDs). Travel companion(s) (or winner on behalf of minor travel companion) must complete a Release of Liability prior to departure. A minor going on the trip as a travel companion of the Grand Prize winner must be at least 13 years of age and accompanied by a parent or legal guardian at all times (i.e., the prize winner). All other expenses and costs, not expressly listed above, including, but not limited to, taxes, insurance, telephone charges, room service and laundry services, personal expenses, gratuities, entertainment, transfers, incidental charges, or any other items not specifically described in these Official Rules, any transportation not mentioned within the above prize description and all expenses for any of the foregoing are the sole responsibility of the Grand Prize winner. If any part of the prize becomes unavailable, Sponsor will substitute the prize of equal or greater retail value. No transfer, cash or other substitution of the prize is permitted except Sponsor may substitute prize in whole or in part for one of comparable or greater retail value for any reason. In the event the Grand Prize winner and/or travel companion(s) engages in behavior during travel that (as determined by Sponsor in its sole discretion) is obnoxious or threatening, illegal, or that is intended to threaten or harass any other person, or that in any way disparages or adversely affects the reputation, image, and/or customer goodwill of Sponsor, or any of Sponsor’s services, products, trademarks, service marks, or logos, Sponsor reserves the right to terminate their travel early, eject them from the Trip and send the Grand Prize winner and travel companion(s) home with no obligations or compensation to winner. Grand Prize winner and travel companion(s) must follow any applicable COVID protocols in place at time of travel. All taxes related to the prize is the sole responsibility of the Grand Prize winner and winner will receive a 1099 tax form for the year the prize is awarded. 

To accept the Food Truck Experience or Glamping Experience (not Trip), winner’s residence must have the capacity (and all clearances) to accommodate the truck and equipment (or glamping equipment) and party logistical requirements and the dates must be agreed upon mutually with the Sponsor/Administrator. Sponsor will determine all details of the Experience and winner and guests (or parent/legal guardian on behalf of minor guests) may need to execute releases (additional waivers) prior to attendance (or when arriving) at the Experience.

By participating in any Experience or taking the Trip (or being a guest/travel companion), you or parent/legal guardian, as may be applicable, allow Sponsor or its agents/representatives arranging Experience to photograph and/or videotape any or all aspects of the Grand Prize Experience/Trip (“footage”) and they agree that Sponsor may use or edit that footage in any way they see fit. Sponsor may also ask Trip winner to submit photos/video of their Trip to use in the same manner as the footage.  

Instant Win Prize 1 (50 total): A Sponsor-Specified speaker cooler (ARV: $149.99 each).

Instant Win Prize 2 (200 total): A Gold Peak Golden Lens (ARV: $250 each).

The odds of winning an Instant Win Prize depend on the date/time of Daily Game Play, the number of Instant Win Prizes remaining available at the time of Daily Game Play and number of eligible Daily Game Plays received. The number of Instant Win Prizes available to be won will diminish as they are awarded.

Limit one (1) Instant Win Prize per person/email address/household throughout the Promotion Period. If any prize becomes unavailable, Sponsor will substitute the prize (or portion of prize) of equal or greater retail value. No transfer, cash or other substitution of the prize is permitted except Sponsor may substitute prize in whole or in part for one of comparable or greater retail value for any reason. Resale of any prize is prohibited. All taxes related to the prizes are the sole responsibility of the winners. Instant Win Game Prize winners will be notified by email and will be required to confirm their eligibility and provide a mailing address within three (3) days of notification. Return of any Instant Win Prize as undeliverable will result in disqualification and prize will be forfeited. Unclaimed Instant Win Prizes will not be awarded. In addition, if a potential Instant Win Game Prize winner is found to be ineligible or if they do not comply with the Official Rules, said Entrant will be disqualified. 

5. Sweepstakes Prize Random Drawings/Odds: One (1) Grand Prize winner will be selected in a random drawing on or about August 12, 2024 from among all eligible Entries received during the Promotion Period. Drawing will be conducted by the Administrator, an independent judging organization whose decisions are final and binding on all matters related to the Promotion. The odds of winning the Grand Prize depend on the total number of eligible Entries received during the Promotion Period. The Grand Prize winner will be issued a 1099 tax form for the actual value of their prize.

6. Grand Prize Winner Notification: The potential Grand Prize winner will be contacted via email and will be required to sign and return a Declaration of Eligibility and Liability Release and except where prohibited, publicity release and assignment of rights (“Declaration”) within three (3) days of notification in order to be confirmed as a Prize winner. If the potential Grand Prize winner fails to return the completed Declaration within three (3) days, Declaration is returned as undeliverable, Entrant shall be deemed to be ineligible, the prize will be forfeited and an alternate potential winner will be selected for the Grand Prize, time permitting. Upon prize forfeiture, no compensation will be given. Return of prize notification as undeliverable may result in disqualification and alternate selection. If an Entrant is disqualified for one of the reasons mentioned above and an alternate is selected, the alternate must complete and return the required documents in the timeframe specified. Up to three (3) alternates for the Grand Prize may be selected, time permitting.

7. Conditions and Release: By participating, each Entrant agrees to: (a) comply with and be bound by these Official Rules and the decisions of Sponsor and Administrator; (b) receive any notices and other communications related to the Promotion electronically, including via email and/or the Website; (c) release and hold harmless the Released Promotion Parties, and their respective parent, subsidiary, and affiliated companies, the Prize suppliers and any other organizations responsible for sponsoring, fulfilling, administering, advertising or promoting the Promotion, and all of their respective past and present officers, directors, employees, agents and representatives from and against any and all claims, expenses, and liability, including but not limited to negligence and damages of any kind to persons and property, including but not limited to invasion of privacy (under appropriation, intrusion, public disclosure of private facts, false light in the public eye or other legal theory), defamation, slander, libel, violation of right of publicity, infringement of trademark, copyright or other intellectual property rights, property damage, or death or personal injury arising out of or relating to a participant’s Entry, Daily Game Play, creation of an Entry/ Daily Game Play or submission of an Entry/Daily Game Play, participation in the Promotion, acceptance or use or misuse of any prize (including any travel or activity related thereto) and/or the broadcast, exploitation or use of Entry/Daily Game Play; and (c) indemnify, defend and hold harmless Released Promotion Parties from and against any and all claims, expenses, and liabilities (including reasonable attorney’s fees) arising out of or relating to an Entrant’s participation in the Promotion and/or Entrant’s acceptance, use or misuse of any prize.  Sponsor and Administrator are not responsible if Promotion cannot take place or if any prize cannot be awarded due to travel cancellations, delays or interruptions due to acts of God, acts of war, natural disasters, weather or acts of terrorism. Entrants who do not comply with these Official Rules, or attempt to interfere with this Promotion in any way shall be disqualified. There is no purchase or sales presentation required to participate. A purchase does not increase odds of winning.

8. Publicity: Except where prohibited, participation in the Promotion constitutes winner’s consent to Sponsor and their agents’ use of winner’s name, likeness, photograph, voice, opinions, footage and/or hometown and state for Promotion, advertising, marketing, and promotional purposes in any media, worldwide, without further notice, payment or consideration.

9. Limitations of Liability: Except where prohibited, by participating in the Promotion, Entrants/Grand Prize winner/guests/travel companions or parent/legal guardian, as may be applicable, agree to release and hold harmless Released Promotion Parties from and against any claim or cause of action arising out of participation in the Promotion or the Website or receipt or use of or inclusion in any prize, including, but not limited to: (a) unauthorized human intervention in the Promotion or the Website; (b) technical errors related to computers, servers, providers, printers or telephone or network lines; (c) printing errors; (d) errors in the administration of the Promotion or the Website or the processing of Entries/Daily Game Plays; (e) late, lost, or undeliverable email; (f) any defect in a prize or inability to participate in the Promotion or use the Website or use a prize, or (g) injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from Entrant’s/Grand Prize winner’s/guests’/travel companions’ or parent/legal guardian’s, as may be applicable, participation in the Promotion, the receipt, acceptance, delivery, possession, use or misuse of any prize. Those parties referenced above further agree that in any cause of action, the Released Promotion Parties’ liability will be limited to the cost of entering and participating in the Promotion and in no event shall the Released Promotion Parties be liable for attorneys’ fees. Entrant waives the right to claim any damages whatsoever, including, but not limited to, punitive, consequential, direct, or indirect damages. If, for any reason, an Entrant’s Entry/Daily Game Play is confirmed to have been erroneously deleted, lost, or otherwise destroyed or corrupted, Entrant’s sole remedy is another Entry/Daily Game Play in this Promotion (time-permitting), if it is possible in the Sponsor’s or the Administrator’s sole discretion. These Official Rules prevail should there be any conflict or uncertainty relating to the Promotion based on information or advice provided by any of the Released Promotion Parties.

10. General Rules: By participating in the Promotion, Entrant fully and unconditionally agrees to and accepts these Official Rules and the decisions of the Sponsor and Administrator, whose decisions are final and binding (without right of appeal) in all matters related to the Promotion. Any normal Internet/phone access and data/usage charges imposed by Entrants’ online/phone service will apply and are Entrants’ sole responsibility. Sponsor is not responsible for any compatibility issues with Entrant's device/browser used for Daily Game Play. Entrants associated with potential winning Daily Game Plays/Entries may be required to show proof of being the authorized account holder of the email address assigned by an Internet access provider, online service provider, Internet service provider, or other organization responsible for assigning email addresses for the domain associated with the submitted address. Daily Game Plays/Entries specifying an invalid, non-working, or inactive email address may be disqualified. No information regarding Daily Game Plays/Entries, other than as otherwise set forth in these Official Rules or on the Website, will be disclosed. Sponsor and the other Released Promotion Parties are not responsible for lost, interrupted or unavailable network server or other connection; miscommunications; failed phone or computer or telephone transmissions; technical failure; jumbled, scrambled or misdirected transmissions; late, lost, incomplete, delayed, or misdirected Daily Game Plays/Entries; or other error of any kind whether human, mechanical, or electronic. CAUTION: Any attempt to deliberately damage any web site/device, or undermine the legitimate operations of the Promotion, is a violation of the criminal and civil laws. Should such an attempt be made, the Sponsor reserves the right to seek damages from any such participant to the fullest extent permitted by law and to disqualify such Entrant from the Promotion. In the event the Promotion is compromised or impaired in any way for any reason, including but not limited to, fraud, virus, bug, unauthorized human intervention, outbreak of widespread illness, pandemic, or other similar occurrence, civil unrest or any other problem or other causes beyond the control of Sponsor that corrupts or impairs the administration, security, fairness, or proper play of the Promotion, Sponsor reserves the right in their sole discretion to suspend or terminate the Promotion and award the Instant Prizes claimed prior to cancellation and select the Grand Prize winner from among all eligible Entries received prior to cancellation. Sponsor and the other Released Promotion Parties are not responsible for lost, late, misdirected, corrupted, or incomplete Daily Game Plays/Entries. Proof of submission is not proof of receipt by Sponsor. The Sponsor reserves the right at their sole discretion to disqualify any individual that tampers or attempts to tamper with the Daily Game Play/Entry process or the operation of the Promotion or Website; violates these Official Rules; or acts in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person. The Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. By participation in the Promotion, Entrants and Prize winners release and hold harmless the Released Promotion Parties from and against any and all liability, claims, or actions of any kind whatsoever for injuries, damages, or losses to persons or property which may be sustained in connection with submitting a Daily Game Play/Entry or otherwise participating in any aspect of the Promotion, the receipt, ownership or use of any prize awarded, or while preparing for, participating in any prize-related activity or any typographical or other error in these Official Rules or the announcement or offering of any prize.

11. Disputes: Entrant agrees that to the fullest extent permitted by law: (a) they release and will defend, indemnify and hold harmless the Sponsor and all of the other Released Promotion Parties from and all any and all claims; (b) claims arising out of or connected with this Promotion, or any prize awarded shall be resolved individually, without resort to any form of class action, and solely and exclusively in a federal or state court located in Atlanta, GA; (c) Entrant submits to sole and exclusive personal jurisdiction to said courts in the State of Georgia for any such dispute and irrevocably waives any and all rights to object to such jurisdiction; (d) any and all claims, judgments, and awards shall be limited to actual damages of no more than $100, including costs associated with entering this Promotion, but in no event attorneys' fees; and (e) under no circumstances will Entrant be permitted to obtain awards for and Entrant hereby waives all rights to claim punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATION OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE MAY NOT APPLY TO YOU. To the fullest extent permitted by law, all issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of Entrants or the Released Promotion Parties in connection with this Promotion shall be governed by, and construed in accordance with, the laws of the State of Georgia, without giving effect to any choice of law or conflict of law rules of provisions (whether of the State of Georgia, the United States, or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of Georgia.

12. Privacy Policy: Information collected by Sponsor in connection with this Promotion may be used by Sponsor and shared with third parties involved in administration of the Promotion in accordance with the Sponsor’s online Privacy Policy posted at https://www.coca‑cola.com/us/en/legal/privacy-policy. The Entrant hereby agree to the collection, processing and storage of his/her personal data by Sponsor for the purposes of the Promotion.

13. Winners List: For a list of winners available after September 30, 2024, send an email to: Coca‑ColaWinners@dja.com with WINNERS & 01-2893-63 as the subject line.

14. Sponsor/Administrator: The Sponsor of the Promotion is The Coca‑Cola Company, One Coca‑Cola Plaza, Atlanta, GA 30313. Administrator of the Promotion is Don Jagoda Associates, Inc., 100 Marcus Drive, Melville, NY 11747.