THE 2025 DIET COKE MERCHANDISE SWEEPSTAKES
OFFICIAL RULES

NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN. A PURCHASE OR PAYMENT WILL NOT INCREASE YOUR CHANCES OF WINNING.

1. Eligibility: The 2025 Diet Coke Merchandise Sweepstakes (the “Sweepstakes”) is open only to legal residents of the 50 U.S. and D.C. (“Eligibility Area”), who are 13 years of age or older as of date of entry (“Entrant”). If Entrant is a minor, they should consult with their parent or legal guardian for any additional restrictions required for usage and must have parental permission to enter. Void outside the Eligibility Area and where prohibited by law. Employees of The Coca‑Cola Company (the “Sponsor”), Coca‑Cola bottlers, WPP plc., IfThen Digital LLC, Don Jagoda Associates, Inc. (“Administrator”), and their respective subsidiaries, parents, divisions, franchisees, promotional partners, agencies, affiliates, advertising and promotion agencies (collectively, the “Released Sweepstakes Parties”) as well as the immediate family (spouse, parents, siblings and children) and household members of each such employee, are not eligible to participate. This Sweepstakes is subject to all applicable federal, state, and local laws and regulations. Participation constitutes Entrant’s (and their parent/legal guardian’s if a minor) full and unconditional agreement to these Official Rules.
 

2. Sweepstakes Period: The Sweepstakes begins at 10:00 am ET Eastern Time (“ET”) on April 18, 2025 and ends at 11:59 pm ET on June 17, 2025 (“Sweepstakes Period”) and consists of four (4) entry periods (each an “Entry Period”) as described below in Section 4. All Entry Periods begin at 12:00 am ET and end at 11:59 pm ET, except for Entry Period one (1) which begins at 10:00 am ET on April 18, 2025 and ends at 11:59 pm ET on May 4, 2025.

3. How to Enter: If you are a minor, your parent or legal guardian must consent to you entering this Sweepstakes prior to Entry. There is NO PURCHASE NECESSARY to participate. A purchase does not increase your chances of winning. During the Sweepstakes Period, visit the website by clicking here (the “Website”) and follow the instructions to complete the registration form by providing your name, email address, date of birth, and agreeing to receive communication from the Sponsor. Click where indicated to receive one (1) entry into the applicable Entry Period’s random drawing and any subsequent Entry Period’s random drawing(s) (“Entry”). Limit one (1) Entry per Entrant for the entire Sweepstakes Period.

Any attempt by any Entrant to obtain more than the stated number of Entries by using multiple/different email addresses, identities, registrations or logins, or any other methods will void that Entrant’s Entries and that Entrant may be disqualified from the Sweepstakes. In the event of a dispute as to any Entry, the authorized account holder of the email address used to register will be deemed to be the Entrant. The "authorized account holder" is the natural person assigned an email address by an Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with the submitted address. Potential winners may be required to show proof of being the authorized account holders.

4. Random Drawings and Odds of Winning: One-hundred (100) Grand Prize winner(s) will be selected [twenty-five (25) per Entry Period] in separate random drawings on or about the random drawing dates listed in the chart below to select the number of winners for each Entry Period from among all eligible Entries received during each respective Entry Period. Drawings will be conducted by the Administrator, an independent judging organization whose decisions are final and binding on all matters related to the drawings. The odds of winning will depend on the total number of eligible Entries received by the end of each Entry Period(s). Non-winning Entries for any Entry Period will be carried forward to subsequent Entry Period(s).

5. Prizes:

Grand Prizes (100 total – 25 per Entry Period): A $35 Coca‑Cola Store code.

Coca‑Cola Store Code Terms and Conditions: Coca‑Cola Store Code: Consumers must redeem the full value of the code in one transaction. Balance does not carry over. Promotions cannot be stacked. In the event the order is returned the amount paid for via Code will be forfeited. The code cannot be reissued. Code cannot be used in conjunction with any other promotions. All Cola-Cola Store Codes expire on 10/31/25. Coca‑Cola Store Codes are only redeemable at Coca‑Cola Store. Valid for US Only.

If a prize becomes unavailable, Sponsor will substitute a prize of equal or greater retail value. No transfer, cash or other substitution of a prize is permitted except Sponsor may substitute prize in whole or in part for one of comparable or greater retail value for any reason. Resale of prizes is prohibited. Limit of one (1) Grand Prize per Entrant/household/household.

6. Prize Fulfillment: Grand Prizes will be fulfilled to the winners to the email addresses associated with their registration within 2-3 weeks after the random drawing. Return of any prizes as undeliverable will result in disqualification and prize will be forfeited and an alternate will be selected. Up to three (3) alternates may be selected per Grand Prize. The winners (or their parent or legal guardian if a winner is a minor) are solely responsible for all applicable taxes in connection with a Grand Prize. Any winners who have inquiries regarding their prize fulfillment must contact customer support within six (6) months after the Sweepstakes has ended (and any outstanding prizes will be forfeited after that time).

7. Publicity: Except where prohibited, participation in the Sweepstakes constitutes winner’s (or parent/legal guardian’s for any minor) consent to Sponsor and its agents’ use of winner’s name, likeness, photograph, voice, opinions and/or hometown and state for promotion, advertising, marketing, and promotional purposes in any media, worldwide, without further notice, payment or consideration.

8. General Rules: By participating in the Sweepstakes, Entrant (or if a minor, parent/legal guardian) fully and unconditionally agrees to and accepts these Official Rules and the decisions of the Sponsor and Administrator, whose decisions are final and binding in all matters related to the Sweepstakes. Any normal Internet/phone access and data/usage charges imposed by Entrants’ online/cellular service will apply and are Entrants’ sole responsibility. Sponsor is not responsible for any compatibility issues with Entrant's device/browser used for Entry. Entries become the property of Sponsor upon receipt and will not be acknowledged or returned. Entries specifying an invalid, non-working, or inactive email address may be disqualified. No information regarding Entries, other than as otherwise set forth in these Official Rules, will be disclosed. Sponsor is not responsible for lost, interrupted or unavailable network server or other connection; miscommunications; failed phone or computer or telephone transmissions; technical failure; jumbled, scrambled or misdirected transmissions; late, lost, incomplete, delayed, or misdirected Entries; or other errors of any kind whether human, mechanical, or electronic. In the event the Sweepstakes is compromised or impaired in any way for any reason, including but not limited to, fraud, virus, bug, unauthorized human intervention, outbreak of widespread illness, pandemic, or other similar occurrence, civil unrest or any other problem or other causes beyond the control of Sponsor that corrupts or impairs the administration, security, fairness, or proper play of the Sweepstakes, Sponsor reserves the right in its sole discretion to suspend or terminate the Sweepstakes and select the prize winners from among all eligible Entries received by the end of each Entry Period prior to cancellation. Sponsor is not responsible for lost, late, misdirected, corrupted, or incomplete Entries. Proof of submission is not proof of receipt by Sponsor. By participation in the Sweepstakes, Entrants and prize winners (or their parent/legal guardian if the Entrant/prize winner is a minor) release and hold harmless the Released Sweepstakes Parties from and against any and all liability, claims, or actions of any kind whatsoever for injuries, damages, or losses to persons or property which may be sustained in connection with submitting an Entry or otherwise participating in any aspect of the Sweepstakes, the receipt, ownership or use of any prize awarded, or while preparing for, participating in any prize-related activity or any typographical or other errors in these Official Rules or the announcement or offering of any prize.

9. Fraudulent/Disruptive Activities: Any attempt to tamper with, interfere with, or manipulate the Entry process, the operation of the Sweepstakes or Website or the prize determination, including, but not limited to, the use of AI, bots, automated systems, or fraudulent identities, is strictly prohibited. Entries generated by AI, script, macro, or other automated means, or by any means that subvert the entry process, will be disqualified and may result in the Entrant being disqualified and banned from future promotions conducted by Sponsor and its affiliates. The Sponsor reserves the right to disqualify any individual suspected of engaging in this prohibited conduct, including but not limited to, creating multiple registrations, submitting false information, or engaging in any activity that violates these Official Rules. Any such actions may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to not only disqualify such individual but seek damages from such individual to the fullest extent permitted by law. Furthermore, any Entrant that acts in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person will be disqualified. Sponsor's failure to enforce any term of these Official Rules shall not constitute a waiver of this provision.
 

10. Disputes: Entrant (or their parent/legal guardian if the Entrant is a minor) agrees that: (a) they release and will defend, indemnify and hold harmless the Released Sweepstakes Parties from and all any and all Claims (“Claims”); (b) Claims arising out of or connected with this Sweepstakes, or any prize awarded shall be resolved individually, without resort to any form of class action, and solely and exclusively in a federal or state court located in Atlanta, GA; (c) Entrant submits to sole and exclusive personal jurisdiction to said courts in the State of Georgia for any such dispute and irrevocably waives any and all rights to object to such jurisdiction; (d) any and all Claims, judgments, and awards shall be limited to actual damages of no more than $100, including costs associated with entering this Sweepstakes, but in no event attorneys' fees; and (e) under no circumstances will Entrant be permitted to obtain awards for and Entrant hereby waives all rights to claim punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATION OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE MAY NOT APPLY TO YOU. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of Entrants or the Released Sweepstakes Parties in connection with this Sweepstakes shall be governed by, and construed in accordance with, the laws of the State of Georgia, without giving effect to any choice of law or conflict of law rules of provisions (whether of the State of Georgia or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of Georgia.

11. Privacy Policy: Information collected by Sponsor in connection with this Sweepstakes may be used by Sponsor and shared with third parties involved in administration of the Sweepstakes in accordance with the Sponsor’s online Privacy Policy posted here. The Entrant (or their parent/legal guardian if the Entrant is a minor) agrees to the collection, processing and storage of their personal data by Sponsor for the purposes of the Sweepstakes.

12. Winners List: For a list of winners, available after July 18, 2025, send an email here with Diet Coke Sweepstakes WINNERS & 01-2959-80 as the subject line.

13. Sponsor/Administrator: Sponsor of the Sweepstakes is The Coca‑Cola Company, One Coca‑Cola Plaza, Atlanta, GA 30313. Administrator of the Sweepstakes is Don Jagoda Associates, Inc., 100 Marcus Drive, Melville, NY 11747.