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DOES COCA-COLA USE COOKIES AND OTHER DATA COLLECTION TECHNOLOGY?

We use cookies and other data collection technology to recognize you and/or your device(s) when you use the Services and collect personal information about you.

Some websites that are part of the Services have specific notices about cookies and other data collection technology that apply to specific websites and consumers.  If you visit a Coca Cola website with a notice about cookies, then that website’s notice applies.

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What are cookies?

Cookies are small text files that are sent to or accessed from your web browser or your computer's hard drive. A cookie typically contains the name of the domain (internet location) from which the cookie originated, the “lifetime” of the cookie (i.e., when it expires) and a randomly generated unique number or similar identifier. A cookie also may contain information about your computer or device, such as settings, browsing history and activities conducted while using the Services.

Coca Cola also uses “pixels” (sometimes called web beacons). Pixels are transparent images that can collect information about email opens and website usage across websites and over time.

Cookies that Coca Cola sets in the Services are called first-party cookies. Cookies set in the Services by any other party are called third-party cookies. Third-party cookies enable third-party features or functionality on or through the Services, such as analytics and marketing automation. The parties that set third-party cookies can recognize your device both when you use it to access the Services and also when you use it to visit certain other websites.  To learn more about cookies generally, visit www.allaboutcookies.org. 

Some web browsers (including Safari, Internet Explorer, Firefox and Chrome) incorporate a “Do Not Track” (DNT) or similar feature that signals to websites that a user does not want to have his or her online activity and behavior tracked.  If a website that responds to a particular DNT signal receives the DNT signal, the browser blocks that website from collecting certain information from the browser cache. Not all browsers offer a DNT option and DNT signals are not yet uniform. For this reason, many website operators, including Coca Cola, do not yet respond to DNT signals.

Why does Coca Cola use cookies and other data collection technology?

Some cookies are required for the Services to operate. Other cookies enable us to track the interests of users for targeted advertising and to enhance the experience of the Services.

The types of cookies served on through the Services and why they are used is as follows:

  • Strictly necessary cookies are required for the Services to operate.

  • Performance or Analytics cookies collect information about how the Services are used so we can analyze and improve the Services. Performance or analytics cookies typically remain on your computer after you close your browser until you delete them.

  • Advertising cookies are used to make advertising messages more relevant to you by helping us display advertisements that are based on your inferred interests, prevent the same ad from appearing too often and ensure that ads are properly displayed for advertisers.

  • Social media cookies allow users to interact more easily with social media platforms. We do not control social media cookies and they do not allow us to gain access to your social media accounts without your permission. Please refer to the relevant social media platform’s privacy policy for information about the cookies used.  

Data collection technology enables Coca Cola to monitor the traffic patterns from one webpage to another, to deliver or communicate with cookies, to understand whether users visit the Services after seeing our online advertisement displayed on a third-party website, to improve performance of the Services and to measure the success of our email marketing campaigns.  Coca Cola’s Cookie Policies (available in certain jurisdictions) describe Coca Cola’s use of data collection technology.  

Where permitted by applicable law, the Services use Google Analytics for targeted advertising (which Google sometimes refers to as ‘remarketing’).  Google uses cookies that Google recognizes when consumers visit various websites.  The data collected through Google’s cookies helps Coca Cola analyze how the Services are used and, for some Services and in some jurisdictions, to personalize marketing communications and digital advertising.

The Services also embed videos from YouTube (a Google company) by framing.  This means that, after you click the button to play a YouTube video through the Services, a connection between the Services and the YouTube servers is established.  Then, an HTML link provided by YouTube is inserted into the code of the Services to create a playback frame. The video stored on the YouTube servers is then played by the frame in the Services.  YouTube also receives information that informs YouTube that you are currently using the Services: your IP address, browser information, the operating system and settings of the device you are using, the URL of the current web page, previously-visited web pages if you have followed a link, and the videos you watched.  If you are logged into your YouTube account, the information may be associated with your YouTube user profile. You can prevent this association by logging out of your YouTube account before using the Services and deleting the corresponding cookies. 

On behalf of Coca Cola, Google will use the data described above to compile reports that help Coca Cola operate and provide the Services.

Your Cookie Choices

You have the right to decide whether to accept or reject cookies.  You can set your browser to refuse all cookies or to indicate when a cookie is set. (Most browsers accept cookies automatically but allow you to disable them but note that some features of the Services may not work properly without cookies.)