Coca‑Cola New Zealand’s Responsible Marketing Policy
December 2024
Coca‑Cola New Zealand is committed to the responsible marketing of our products. Our Responsible Marketing Policy clearly states that we will respect the role of parents and caregivers by not marketing to anyone under the age of 16.
In addition, any channel where we advertise must have a predicted audience that is at least 75% over 16 , where this information is possible to obtain. Specifically, this means we will not market in any media which directly targets children under 16, including but not limited to television, print media, digital and social media, movies and SMS/email marketing.
We will not design our marketing communications in a way that directly appeals to children under 16. Specifically, we will not use, in any communications created after the date of adoption of this policy:
- Celebrities, social influencers or characters whose primary appeal is to children under 16, with the exception of brand equity characters already in use.
- Movie tie-ins related to movies that primarily appeal to children under 16.
- Games, video games or contests designed to appeal primarily to children under 16.
- Licensed merchandise whose primary appeal is to children under 16.
- Images of our products being consumed by children under 16 without an adult present. We will not feature any children who are, or appear to be, under five.
- Branded sponsorships of sporting and entertainment events which primarily target children under 16.
As a member of the New Zealand Beverage Council, Coca‑Cola New Zealand is committed to abiding by the Advertising Standards Authority Children’s Advertising Code and The Food and Beverage Advertising Code.
Coca‑Cola New Zealand also adheres to The Coca‑Cola Company’s Global Schools Beverages Guidelines.