Back to the City 2024 with Sprite

Back to the City 2024 was nothing short of iconic, and Sprite showed up like we've been doing for years - as a proud long-term partner and sponsor of the biggest hip-hop festival on the continent. This wasn't just a day; it was a celebration of culture, creativity, and the raw energy that defines the streets.

Sprite Limelight came to life in a way that only Sprite could deliver - creating spaces where the culture didn't just exist; it thrived. From jaw-dropping street art to epic cyphers that brought the heat, every touchpoint was designed to highlight the essence of hip-hop. And let's talk about Blxckie - his performance was next-level, leaving the crowd hyped and proving why he's a leader in the game. 

Year after year, we're honored to be part of this movement, fueling the passion, energy, and connection that makes #BTTC a cornerstone of hip-hop history. This is more than sponsorship - this is family, this is legacy. Relive the highlights, the magic, and the memories that made 2024 unforgettable. Sprite - 'cause #HeatHappens, but we're always here to keep it cool for the culture. #BTTC2024 #SpriteLimelight