How Our Films Come To Life

Step 1

Apply

Each year the program creates a scripting challenge. Students and recent grads from partnered schools submit their scripts for consideration.



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Step 2

Selection

The program receives many incredible submissions. The finalists associated with the selected scripts receive a budget to produce their branded spot.

selection

Step 3

Production

The finalists, alongside their crew, use the budget provided to bring their branded spot to life. Each finalist team is mentored throughout the 6 month real world experience. Technical partners such as RED and Company 3 provide students with access to a professional camera and an in-studio color session with their skilled colorists. Students get to work alongside marketing professionals to finalize their branded spot. When the spots are completed, they are hosted online for the world to see.

Production

Step 4

Grand Prize Winner Selection

The Coca‑Cola® Refreshing Films program works with a panel of industry professionals known as the Red Ribbon Panel. They watch and provide feedback to all the branded spots, picking the Grand Prize Winner. The Grand Prizes have included professional filmmaking equipment and the film gets screened in Coca‑Cola® Partnered theaters including AMC Theatres, Cinemark Theatres, and B&B Theatres.

Grand prize winner selection

2024 – 2025 Coca‑Cola® Refreshing Films Partnered Schools

AFI

Arizona State University

Belmont University

Biola University

Boston University

Bowling Green State University

Brigham Young University

California State University-Los Angeles

Chapman University

College of Southern Nevada (CSN)

Columbia College Chicago

Columbia University

DePaul University

Dillard University

Elon University

Emerson College

Florida State University

Full Sail University

George Mason University

Georgia State University

Georgia Tech

Hofstra University

Howard University

Hussian College LA (Formerly Studio School)

Indiana University

Iona College

Ithaca College

Los Angeles Film School

Loyola Marymount University

Missouri State University

Montclair State University

Morehouse College

New Mexico State University

New York Film Academy (NY, LA, South Beach)

Notre Dame

Pace University

Ringling College of Art and Design

Rochester Institute of Technology

Sarah Lawrence College

Savannah College of Art and Design (Atlanta)

Savannah College of Art and Design (Savannah)

School of Visual Arts

Temple University

The New School

University of California, Los Angeles (UCLA)

University of California, Santa Barbara (UCSB)

University of Miami (FL)

University of Central Florida

University of Georgia

University of Nevada, Las Vegas

University of New Orleans

University of North Carolina - Wilmington

University of North Carolina School of the Arts

University of Texas (Austin)

University of West Georgia

University of Southern California (USC)

Utah Valley University

Western Kentucky University

Wichita State University

Woodbury University

Get Involved

If you want to inquire about getting this program at your school, applying for the program, or supporting the program, fill out the form below. School outreach begins each spring.

Go To Google Form

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NO PURCHASE NECESSARY. Void where prohibited. Open to legal residents of the 50 U.S. states & D.C., who are 18 years or older and a full-time or part-time current undergraduate or graduate student, or a person who graduated no earlier than May 2023 from one of the participating schools (listed in the Rules). Ends 11:59 pm ET on 10/4/24. For Official Rules including eligibility, visit https://cokeurl.com/RefreshingFilmsRules. Sponsor: The Coca‑Cola Company