Welcome to the Coca‑Cola Consumer Privacy Policy
The Coca‑Cola Company and its affiliates (together, Coca‑Cola or we) take your right to privacy seriously. We appreciate that you trust us with your personal information and respecting your privacy is at the core of our interactions with you.
Coca‑Cola’s handling of personal information is guided by these principles:
- Transparency
- Respect
- Trust
- Fairness
Effective Date: 01/07/2024
The Coca‑Cola Consumer Privacy Policy (Privacy Policy) describes the personal information that Coca‑Cola collects from or about users of the websites, mobile applications (Apps), widgets and other online and offline services that Coca‑Cola operates (together, the Services) and how we use and protect that personal information. This Privacy Policy also explains how users can make choices about their personal information.
When we refer to personal information (sometimes referred to as personal data under some laws) in this Privacy Policy, we mean information that identifies or can be used to identify an individual human being. This means that personal information includes direct identifiers (such as name) and indirect identifiers (such as computer or mobile device ID and IP address). When we refer to you or user, we mean someone who uses any of the Services. When we refer to controller, we mean the person or entity that determines what personal information is collected from or about you and how that personal information is used and protected.
How we collect, use and protect your personal information is subject to the laws in the places in which we operate. This means that we may have different practices in different places. For more information, please see Privacy Rights and Choices, which includes additional descriptions of your rights and our obligations in certain key jurisdictions and who to contact.
IF YOU HAVE QUESTIONS ABOUT HOW COCA-COLA PROCESSES YOUR PERSONAL INFORMATION, PLEASE CONTACT PRIVACY@COCA-COLA.COM.
WHAT’S IN THIS PRIVACY POLICY?
This Privacy Policy is divided into the following sections:
1. WHEN DOES THIS PRIVACY POLICY APPLY? ↓
2. WHERE DOES THIS PRIVACY POLICY APPLY? ↓
3. WHAT TYPES OF PERSONAL INFORMATION DOES COCA-COLA COLLECT AND WHY? ↓
4. HOW DOES COCA-COLA USE PERSONAL INFORMATION? ↓
5. DOES COCA-COLA USE COOKIES? ↓
6. HOW DOES COCA-COLA SHARE PERSONAL INFORMATION? ↓
7. HOW DOES COCA-COLA PROTECT PERSONAL INFORMATION? ↓
8. HOW LONG DOES COCA-COLA RETAIN PERSONAL INFORMATION? ↓
9. WHAT CHOICES ARE AVAILABLE FOR PERSONAL INFORMATION? ↓
10. HOW DOES COCA-COLA PROTECT CHILDREN'S PRIVACY? ↓
11. DOES COCA-COLA TRANSFER PERSONAL INFORMATION TO OTHER COUNTRIES? ↓
1. WHEN DOES THIS PRIVACY POLICY APPLY?
This Privacy Policy was posted and is effective for new users on 01/07/2024.
The prior versions of Coca‑Cola’s privacy policies apply until 11/07/2024 and are available upon request to privacy@coca-cola.com.
2. WHERE DOES THIS PRIVACY POLICY APPLY?
The Privacy Policy applies to the personal information collected from users of the Services in which the Privacy Policy is posted or linked, when the Privacy Policy is specifically referenced in the Services or when Coca‑Cola asks you to acknowledge it. This Privacy Policy also covers personal information that we collect from consumers who contact us by email, telephone and offline, such as during an in-person event.
3. WHAT TYPES OF PERSONAL INFORMATION DOES COCA-COLA COLLECT AND WHY?
a. Information you choose to give us
We collect the personal information you choose to share with us.
b. Information about use of our Apps
When you download and install one of our Apps, the information that we collect depends on your mobile device’s operating system and permissions. Our Apps need to use certain features and data from your mobile device in order to function. For example, if you want a seamless online to App experience we need to collect and link information from your web browser.
To learn more about the specific information collected by an App, please check your device settings or review the permissions information available on the particular platform (e.g., Google Play and the App Store) from which you downloaded the App. Certain Apps also allow you to check or change your status for certain data collection in the App settings. If you change your settings, certain App features may not function properly.
To stop collection of all information through an App, please uninstall the App.
c. Information automatically collected during use of the Services
We automatically collect certain information from and about use of the Services from users’ computers and mobile devices. Some automatically-collected information is personal information under certain laws. This information is automatically collected using cookies, pixel, web beacons and similar data collection technology (collectively, data collection technology).
d. Information collected from third parties
From time to time, we receive personal information from third parties that we use to learn more about our users, personalize user experience and more effectively promote and improve the Services.
e. Other information collected with your consent
We may ask you for your consent to collect specific types of personal information so that you can participate in new activities, receive exclusive content or test new features. Under some privacy laws, Coca‑Cola is required to obtain consent before collecting and using personal information. Please see Section 9 for details.
4. HOW DOES COCA-COLA USE PERSONAL INFORMATION?
Coca‑Cola uses personal information to provide and improve the Services, manage our business, protect users and enforce our legal rights.
5. DOES COCA-COLA USE COOKIES AND OTHER DATA COLLECTION TECHNOLOGY?
We use cookies and other data collection technology to recognize you and/or your device(s) when you use the Services and collect personal information about you.
In some rare cases, there may be some websites that are part of the Services which have specific notices about cookies and other data collection technology that apply to specific websites and consumers. If you visit a Coca‑Cola website with a notice about cookies, then that website’s cookie notice applies.
Your Cookie Choices
You can set your browser to refuse all cookies or to indicate when a cookie is set. (Most browsers accept cookies automatically but allow you to disable them but note that some features of the Services may not work properly without cookies.)
As noted above, Google has developed an opt-out browser add-on if you want to opt out of the cookies used for Google Analytics. You can download and install the add-on for your web browser here. You may refuse the use of these cookies by selecting the appropriate settings on your browser. To learn more about how to view and manage your information on the Meta Products, please see here.
Certain jurisdictions in which the Services are available also have cookie policies which are separate from and supplement this Privacy Policy and tools to manage cookies. Please refer to Section 9 for details.
6. HOW DOES COCA-COLA SHARE PERSONAL INFORMATION?
Coca‑Cola shares personal information with people and businesses that help operate the Services and carry out our business and when we are legally permitted or required to do so. We also share personal information when a user requests that we share it. We require that recipients of personal information from us comply with this Privacy Policy unless and until users are made aware that a different privacy policy or notice will apply.
7. HOW DOES COCA-COLA PROTECT PERSONAL INFORMATION?
Coca‑Cola takes care to secure and safeguard the personal information entrusted to us. We use a variety of measures to help us protect personal information from unauthorized access and use.
8. HOW LONG DOES COCA-COLA RETAIN PERSONAL INFORMATION?
We retain personal information about a user for as long as user’s account is active and otherwise as long as necessary for the purposes described above. We also retain personal information as long as necessary to comply with legal obligations, resolve disputes, and enforce our agreements.
9. WHAT CHOICES ARE AVAILABLE FOR PERSONAL INFORMATION?
You can make choices about Coca‑Cola’s handling of your personal information. You can exercise your privacy rights by contacting Coca‑Cola as described in this Section 9 or using various tools available through your browser or that Coca‑Cola makes available. In some cases, your ability to access or control your personal information is limited by applicable law.
INFORMATION ABOUT PRIVACY RIGHTS AND CHOICES FOR SPECIFIC JURISDICTIONS IS PROVIDED IN SECTION 13 AT THE END OF THIS PRIVACY POLICY. WE ENCOURAGE YOU TO REVIEW THE RELEVANT SECTIONS.
IF YOU ARE LOCATED IN A JURISDICTION WITH PRIVACY LAWS THAT OFFER YOU PRIVACY RIGHTS NOT DESCRIBED IN THIS PRIVACY POLICY, PLEASE CONTACT US AT PRIVACY@COCA-COLA.COM. We respect your privacy rights and will do our best to accommodate your requests.
10. HOW DOES COCA-COLA PROTECT CHILDREN'S PRIVACY?
Some of the Services have age restrictions which means that we may ask questions to verify your age before we allow you to use those Services.
In accordance with our Responsible Marketing Policy, Coca‑Cola does not direct marketing for our products to children under age 13. If you become aware that a child under age 13 or the age set under local law has provided us with personal information without parental consent or other than as allowed by applicable law, please contact our Privacy Office at privacy@coca-cola.com. Once we become aware, we will take steps to remove the child’s personal information as required by applicable law.
11. DOES COCA-COLA TRANSFER PERSONAL INFORMATION TO OTHER COUNTRIES?
Coca‑Cola may transfer personal information across borders to any of the places where we and our suppliers and business partners operate. These other places may have data protection laws that are different from (and, in some cases, less protective) than the laws where you reside.
If your personal information is transferred across borders by us or on our behalf, we use appropriate safeguards to protect your personal information in accordance with this Privacy Policy and applicable law. These safeguards include agreeing to standard contractual clauses or model contracts for transfers of personal information among the Coca‑Cola affiliates and among our suppliers and partners. When in place, these contracts require our affiliates, suppliers and partners to protect personal information in accordance with applicable privacy laws.
To request information about our standard contractual clauses or other safeguards for cross-border personal information transfers, please contact privacy@coca-cola.com.
12. WHEN IS THIS PRIVACY POLICY CHANGED?
We may update this Privacy Policy from time to time in response to changing legal, technical or business developments. The most current version always is available through the Services.
When we update this Privacy Policy, we will post the updated version and change the Effective Date above. We also will take appropriate measures to inform you in advance of significant changes that we believe affect your privacy rights so that you have an opportunity to review the revised Privacy Policy before it is effective. If your consent is required by applicable privacy laws, we will obtain your consent to changes before the revised Privacy Policy applies to you. Please regularly check this Privacy Policy to ensure you are aware of the updated version.