Does Coca‑Cola market its products to children?

We do not target our advertising to children under age 13, anywhere in the world. We are committed to not market any of our products—regardless of nutritional profile—to children under the age of 13 and in media where 30% or more of the audience is composed of children under 13. Our Responsible Marketing Policy clearly states that we will respect the role of parents and caregivers by not marketing directly to children under 13.  

Specifically, this means we will not advertise in: All media which directly targets children under 13, including shows, print media, websites, social media, movies and SMS/email marketing. We define media that directly targets children under 13 as media in which 30% or more of the audience is composed of children under 13, where this information is possible to obtain.  

We respect and apply all local regulations that define children at a higher age threshold.

To learn more, check out our global Responsible Marketing Policy and School Beverage Policy.