Celebrate Chinese New Year with Coca‑Cola®, Fostering Connections and Igniting the Magic of the Dragon of Prosperity

Real Magic Happens When We Bond

Coca‑Cola® invites everyone, especially the younger generation, to bridge the generational divide and celebrate the Chinese New Year in an interactive and meaningful way. This Chinese New Year, Coca‑Cola® is all set to break the ice and foster connections, encouraging individuals to find unexpected common ground with their families over a table laden with delectable meals and ice-cold Coca‑Cola®.

Chinese New Year, a time for family reunions bringing joy and happiness to less fortunate and celebrate the festivities, often casts a spotlight on the generational differences within families. As an enduring presence at mealtimes across generations, Coca‑Cola® steps in to facilitate shared experiences and meaningful conversations, bringing families closer together.

This year's campaign is designed to resonate with a wide audience, from Gen Zs to millennials. It features the striking dragon design, this year's zodiac symbol, on Coca‑Cola® product packaging. The dragon, a symbol of wealth and good fortune, embodies the spirit of the Chinese New Year - a time for luck, well-wishing, and anticipation of a prosperous year ahead.

Coca‑Cola® aims to create that Chinese New Year magic using the tradition of wish-giving, a symbol of rediscovering each other and bringing families closer. This is encapsulated in the interactive Dragon AR filter available on Facebook and Instagram, an engaging way for young people to send well-wishes to their loved ones. Users can select from eight wishes that light up the AR dragon, creating an interactive, shared experience.

The campaign is further brought to life with influencer partnerships and engaging nationwide outdoor digital displays, broadening its reach and appeal. Coca‑Cola® is set to take the magic of the Chinese New Year to the streets, fostering a sense of unity and connection.

At Pavilion KL and KLCC Cubig Junction, the public can witness a stunning digital Coca‑Cola® dragon come to life, a remarkable blend of 3D art, innovation and festivity.

The new dragon-themed packaging of Coca‑Cola® Rasa Asli Kurang Kalori and Zero Sugar Coca‑Cola Tanpa Gulais available only for this Chinese New Year. Grab your 320ml cans from your favourite stores and e-commerce sites nationwide. Spend RM38 and above on participating brands and stand to win limited-edition gold-plated dragon cans.*

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*Available for purchase at Aeon, Aeon Big, Bataras, Econsave, Everrise, Everwin, Giant, Hero, Hwa Thai, H&L, Jaya Grocer, Lotus, Lulu, Maslee, Mydin, Sunshine, TF Value, The Store, Village Grocer. While stocks last.