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The Athletes Code is an amendment added to the contract that protects athletes' right to pause without the fear of losing their sponsorship.

The Athletes Code is at the heart of what Powerade believes and has stood by for years - that Pause is Power. With this initiative, we reinforce our commitment to supporting athletes by putting their mental health on par with their physical health.

The Athletes Code is our commitment to stand by our athletes when they need us most.

 

Powerade understands that being an athlete isn’t just about physical prowess; it’s also about mental strength. We’re here to protect  athletes on their athletic journey, helping them prioritize their mental well-being so they can come back even stronger. We are committed to the following principles:

 

Right to Pause
Athletes can pause their partnership commitments with Powerade to focus on their mental well-being. This gives them the time and space they need to refuel so they can  return to their sport stronger.

 

Unwavering Support
We’re all in when it comes to supporting athletes. That means fully protecting them if they need to pause to prioritize their mental health, without the threat of losing their sponsorship.

 

Confidentiality
We treat anything shared about an athlete’s mental health with the utmost care and respect, keeping it confidential and sensitive.

 

With The Athletes Code, our goal is to create a new benchmark in the sports industry and culture where taking time to recover is seen as a sign of strength, not weakness.   

 

This contractual provision will protect every Powerade athlete if they need to pause, so they can focus on their mental well-being without the risk of losing their sponsorship.

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“First thought is just how much The Athletes Code was needed when I went through pregnancy.
Having the unwavering support makes you feel a little more invincible.”

Alex Morgan

“It's an honor to just be part of it and to be able to allow athletes to have confidence in their sponsors, to know that they're going to stick around even if they need to take some time out.”

Tatjana Smith

“This is something that could transform the culture of sports. For an athlete, knowing that you're protected gives you peace of mind to help you come back stronger and faster.”

Douglas Matera

“The Athletes Code, it's an amazing thing, because it's something that protects the players and it doesn't focus only on-the-field stuff, but also off-the-field stuff.”

Linda Motlhalo

Athletes

Here are the athletes who are already benefitting from and supporting The Athletes Code.

Mathilde Gros
Track Cyclist
France

CJ Bott
Football Player
New Zealand

Florian Jouanny
Para-Cyclist
France

Dmitrij Ovtcharov
Table Tennis Player
Germany

Tyler Wright
Surfer
Australia

Harrie Lavreysen
Cyclist
Netherlands

Alex Morgan
Football Player
USA

Tatjana Smith
Swimmer
South Africa

Douglas Matera
Swimmer
Brazil

Linda Motlhalo
Football Player
South Africa

Ji So Yun
Football Player
South Korea

Alberto Abarza
Swimmer
Chile

Emma Twigg
Rower
New Zealand

Lydia Williams
Goalkeeper
Australia

Kaylene Corbett
Swimmer
South Africa

If you're an athlete, share The Athletes Code with your partners and sponsors.


If you're a brand, join us. Together, we can change sports sponsorship forever.