The Athletes Code is an amendment added to the contract that protects athletes' right to pause without the fear of losing their sponsorship.

The Athletes Code is our commitment to stand by our athletes when they need us most.

Powerade understands that being an athlete isn’t just about physical prowess; it’s also about mental strength. We’re here to protect  athletes on their athletic journey, helping them prioritize their mental well-being so they can come back even stronger. We are committed to the following principles:

Right to Pause
Athletes can pause their partnership commitments with Powerade to focus on their mental well-being. This gives them the time and space they need to refuel so they can  return to their sport stronger.

Unwavering Support
We’re all in when it comes to supporting athletes. That means fully protecting them if they need to pause to prioritize their mental health, without the threat of losing their sponsorship.

Confidentiality
We treat anything shared about an athlete’s mental health with the utmost care and respect, keeping it confidential and sensitive.

With The Athletes Code, our goal is to create a new benchmark in the sports industry and culture where taking time to recover is seen as a sign of strength, not weakness.   

This contractual provision will protect every Powerade athlete if they need to pause, so they can focus on their mental well-being without the risk of losing their sponsorship.

Here are the athletes who are already benefitting from and supporting The Athletes Code.

If you're an athlete, share The Athletes Code with your partners and sponsors.

If you're a brand, join us. Together, we can change sports sponsorship forever.