Sprite unveils a new 'irresistible' taste and striking new look

Sprite is getting a refreshing update with a brand-new recipe that will delight taste buds across the nation. The new taste is complemented by a bold visual identity that will resonate even more strongly with fans and make it easier for them to find their favourite soft drink.

Those looking to “stay cool” with the iconic taste of Sprite Regular and Sprite Zero Sugar will now be able to enjoy its new, enhanced crisp lemon-lime flavour, delivering an irresistible, improved taste, and superior, ice-cold refreshment. The new recipes will further differentiate Sprite Zero Sugar from Sprite regular, offering a lighter taste profile.

To complement this new, refreshing taste, Sprite is also introducing a bold new look. Incorporating clean and stylish edges to the classic Sprite look, the result is a crisp and contemporary look and feel, with sleek new white and black text that will clearly differentiate Sprite and Sprite Zero Sugar on shelf.

The nationwide rollout of new Sprite and Sprite Zero Sugar begins now and will be supported by the return of Sprite’s ‘Heat Happens’ marketing campaign, finding fun ways to encourage people to “stay cool” when things get heated.

Sara Porter, Brand Manager at Sprite, said: “We know that an ice-cold Sprite is the perfect antidote when things get heated so we’re delighted to launch a new recipe which is more refreshing and flavoursome than ever before.

“Furthermore, the striking new look and feel will make it easier for fans to find us when in need of a ‘cool down’ and the thirst-quenching, irresistible flavour that only Sprite can provide.”  

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About Coca‑Cola Great Britain: 

Coca‑Cola Great Britain is responsible for marketing 20 brands and over 80 products to consumers across Great Britain. Led by Coca‑Cola, one of the world's most valuable and recognisable brands, our company portfolio includes Fanta, Sprite, Dr Pepper, Oasis, glaceau smartwater, Schweppes and Powerade. The Company is committed to a World Without Waste. All its packaging is 100 per cent recyclable and it has a global goal to collect and recycle every one of its bottles or cans by 2030.