Absolut Vodka & Sprite alcohol ready-to-drink brings together two iconic beverage brands, with the global launch first taking place in Great Britain.

1^st February 2024: The Coca‑Cola Company and Pernod Ricard are pleased to reveal Absolut Vodka & SPRITE, available in a 250ml can at 5% ABV, is now available to purchase in Great Britain.

Bringing together two iconic brands that have grown to have a global footprint, the new pre-mixed cocktail is made with international premium spirits brand Absolut Vodka and the loved lemon-lime sparkling soft drink, SPRITE.

Absolut Vodka & SPRITE features two iconic global trademarks, bringing them together into a unique Ready-To-Drink pre-mixed cocktail. The design combines Absolut Vodka's iconic bottle silhouette front and centre and a vibrant colour gradient, reflecting the perfect mix of Absolut’s full-bodied, smooth character with Sprite's highly refreshing lemon and lime flavour.

James Davies, Senior Director, Alcohol Ready to Drink at The Coca‑Cola Company commented, “Our consumers are at the centre of everything we do, and it’s important that we provide them with a wide range of drinks that suit different tastes and occasions. The new offering of Absolut Vodka & SPRITE is a combination of the familiar premium taste of Absolut Vodka with the iconic and signature lemon-lime taste of SPRITE, giving our adult consumers a refreshingly tasty and trusted drink experience.”

Francesco Ottaviano, Global RTD Portfolio Director at Pernod Ricard, adds, “While Absolut Vodka and SPRITE have long been enjoyed together around the world, we now unite two powerhouse brands in a unique ready-to-drink product. We are thrilled to present this exclusive premium proposition in a convenient and portable format to our European consumers.”

Debasree Dasgupta, VP Global Marketing, Absolut Vodka, continues: “Absolut and SPRITE is a dynamic fusion of two iconic brands, a collaboration that transcends boundaries and meets the ever-evolving desires of today’s consumer and new consumption occasions. This unique partnership isn’t just a drink, it is a celebration of Absolut’s belief that we are all Born to Mix.”

Cans will include clear responsibility symbols stating that the drink is to be enjoyed only by consumers of legal drinking age. The global benchmark for alcohol beverage volume (ABV) is 5% but will vary depending on the market.