The Special Olympics World Winter Games 2025 took place this March, with Turin hosting the games from the 8th to the 15th. As a founding partner of the Special Olympics, Coca‑Cola has been a proud sponsor of the world’s largest inclusive sporting event since 1968.
It was a truly international event, with more than 1,500 athletes with intellectual disabilities participating in the games, representing over 100 different nations. The Games spanned eight days, at various venues, with thousands of spectators watching the athletes compete in multiple winter sports categories.
Coca‑Cola believes in helping foster more inclusive societies through the power of sport, recognizing the transformative impact of the Special Olympics World Winter Games on the athletes’ lives. Through its sponsorship, Coca‑Cola aims to support ways to break down barriers, bring communities together, and give more people the opportunity to thrive, be celebrated, and excel.
In the words of Special Olympics International: “The Special Olympics is a global movement of people creating a new world of inclusion and community, where every single person is accepted and welcomed, regardless of ability or disability. We are helping to make the world a better, healthier, and more joyful place – one athlete, one volunteer, one family member at a time.”
For the athletes and their families, the Winter Games celebrated inclusion, community, joy, and achievement in harmony with the Special Olympics’ international purpose. For volunteers, coaches, and other supporters from all parts of the world, the Games continued to inspire hope and belief in a brighter future of global acceptance, understanding, and unity.
To learn more, visit the Special Olympics World Winter Games site.