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How we evolved?
- 1899
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The Rise of Coca‑Cola:
Coca‑Cola rapidly gains popularity in the United States, laying the groundwork for bottling and the need for trademark protection.
The Diamond Label:
A distinctive label is introduced to combat imitations, but proves impractical as it detaches during cooling.
The Birth of the Contour:
The Root Glass Company designs the iconic contoured bottle, inspired by the shape of the cocoa bean, patenting it on November 16th.
Production and Resistance:
Production of the new bottle begins, but not all bottlers adopt it immediately due to the cost.
Advertising Campaign and Adoption:
Coca‑Cola launches an advertising campaign to promote the bottle, leading to its adoption by most bottlers by 1920.
The "Christmas Bottle":
The patent is renewed on December 25th, giving rise to the nickname "Christmas Bottle."
Patent Expiration:
The last patent on the bottle's shape expires.
Adapting to New Sizes:
Raymond Loewy redesigns the bottle for the new King Size and Family Size, maintaining the original proportions.
Registered Trademark:
The bottle's shape is granted registered trademark status, recognizing its iconic silhouette.
Solidifying the Icon:
Andy Warhol features the bottle in his artwork, cementing its status as a pop culture symbol.