Coca‑Cola® and the OREO® Brands Become Besties, Launch Limited-Edition Drink and Cookie that Perfectly Pair Iconic Brands
Celebrating friendship, the global brands and newfound besties are dropping exclusive treats and unique Spotify experience for fans to share with their besties for a limited time
ATLANTA, GA and EAST HANOVER, NJ (Aug. 13, 2024) – Coca‑Cola® and the OREO® brands have teamed up as “besties” to create two exclusive and limited-edition products: OREO® Coca‑Cola™ Sandwich Cookie and Coca‑Cola® OREO™ Zero Sugar Limited Edition. Inspired by “besties” around the world, the two iconic brands are, for a limited time, sparking celebration amongst besties with the launch of two legendary products and several unique digital and physical experiences.
The significance of celebrating friendships has never been more pertinent, and the brands are championing this by introducing ‘BESTIES,’ a partnership celebrating what it means to be ‘BESTIES.’ Besties often become a combination of their very best traits, making each other even better together. The OREO® brand and Coca‑Cola® are playfully connected in many ways. Now offering the ultimate treats, fans can enjoy the iconic duo for a limited time with long-time and new-found besties.
"Uniting the fun spirit of OREO with the Real Magic of Coca‑Cola is an unexpected yet perfect match, because both brands are alike in so many ways," said Claudia Navarro, Marketing President at The Coca‑Cola Company Latin America. "Being a groundbreaking partnership for both brands, we are excited for besties everywhere to join us in celebrating new products, amazing experiences, and surprising moments of connection."
“At OREO, we strive to identify fresh ways to excite consumers and, with this collaboration, we have truly upped the ante,” said Eugenia Zalis, Global Head of Marketing and Brand for OREO, Mondelez International. “The bestie bond forged between OREO and Coca‑Cola is a playful way to unite our fanbases and celebrate the power of connection and togetherness. We cannot wait to see the reaction to the campaign and hope fans are excited to experience the latest twists on two classics.”
OREO® Coca‑Cola™ Sandwich Cookie and Coca‑Cola® OREO™ Zero Sugar Limited Edition will be available for a limited time only and will offer unique experiences that celebrate the magic of teaming up with a bestie.
Both products feature a captivating design and sleek packaging, adorned with the distinctive OREO® cookie embossments and stacked Coca‑Cola® bottles. With each sip of the Coca‑Cola® OREO™ Zero Sugar Limited Edition, fans can savor a refreshing Coca‑Cola® taste with flavorful hints inspired by OREO® cookies, creating an unparalleled experience from these new-found besties.
The limited-edition OREO® Coca‑Cola™ Sandwich Cookie boasts a distinctive design featuring two signature chocolate basecakes paired with a Coca‑Cola® taste fans know and love. The basecakes are embossed with Coca‑Cola® designs, stuffed with a smooth white-colored creme, and studded with red edible glitter.
The Besties in Latin America will have the opportunity to celebrate this amazing OREO® and The OREO® Coca‑Cola™ Sandwich Cookie and Coca‑Cola® OREO™ Zero Sugar Limited Edition will be available in local grocery stores and convenience stores in participating markets. The innovation will be available in 20 markets in Latin America and the Caribbean, including Argentina, Bahamas, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Guayana, Honduras, Jamaica, Mexico, Nicaragua, Panama, Paraguay, Peru, Puerto Rico, Trinidad & Tobago, and Uruguay, as well as the United States, Canada, China, and more, beginning in September.
The OREO® Coca‑Cola™ Sandwich Cookie and Coca‑Cola® OREO™ Zero Sugar Limited Edition will be available in local grocery stores and convenience stores in participating markets, including the United States, Canada, China, Mexico, Brazil and more beginning in September. A frozen variation of Coca‑Cola® OREO™ Limited Edition will also be available at McDonald’s and 7-Eleven in select markets.
Coca‑Cola® OREO™ Zero Sugar Limited Edition is the newest product from Coca‑Cola Creations®. By tapping into emerging technologies, collaborating with brands, artists and designers, and creating experiences across digital and physical worlds, Coca‑Cola® Creations continues to infuse the iconic Coca‑Cola® brand with new expressions of creativity and cultural connections, allowing fans to experience the Real Magic of Coca‑Cola®.
The OREO® brand prides itself on crafting innovative treats that captivate consumers' taste buds and imagination. The brand’s latest creation, OREO® Coca‑Cola™ Sandwich Cookie, represents its ongoing commitment to pushing the boundaries of flavor innovation. Through exciting collaborations and by leveraging new technologies, the OREO® brand aims to continue offering experiences that resonate with its fans.
For more information about Coca‑Cola® Creations, visit www.coca-cola.com/creations, and the OREO® brand products, visit www.OREO.com.
About The Coca‑Cola Company
The Coca‑Cola Company is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca‑Cola, Sprite and Fanta. Our water, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka. Our juice, value-added dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Instagram, Facebook and LinkedIn.
About OREO® Cookie
OREO® is WORLD’S FAVOURITE COOKIE®, available in more than 100 countries around the globe. Over 60 billion OREO® cookies are sold each year with more than 20 billion of those cookies sold in the U.S. annually. An estimated 500 billion OREO® cookies have been sold since the first OREO® biscuit was developed in 1912. For more information, follow OREO® on Facebook/OREOUnitedStates, Twitter/X @OREO, TikTok @OREO or on Instagram @OREO.
About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2023 net revenues of approximately $36 billion, MDLZ is leading the future of snacking with iconic global and local brands such as OREO, RITZ, LU, CLIF BAR and TATE'S BAKE SHOP biscuits and baked snacks, as well as CADBURY DAIRY MILK, MILKA and TOBLERONE chocolate. Mondelēz International is a proud member of the Standard and Poor's 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ.
“Bringing together the playfulness of OREO and the Real Magic of Coca‑Cola is so unexpected, but also feels so right because we are alike in so many ways,” said Oana Vlad, Senior Director, Global Strategy at The Coca‑Cola Company. “As a first-of-its-kind collaboration for both brands, we are thrilled for besties around the world to join us in celebrating new products, great experiences and unexpected moments of connection.”