(MONTREAL) APRIL 26, 2021

This premium, ultrafiltered milk has 50% less sugar and 50% more protein than regular milk. Through a patented ultrafiltration process, fairlife® milk flows through multiple filters to concentrate its goodness like protein, while filtering out much of the natural sugars. The result is nutrient-rich milk with a rich and creamy taste, all with less sugar and more protein than regular milk. It’s also lactose free, so the whole family can enjoy.

“We are very proud to offer fairlife®, made with 100% Canadian milk, in Québec,” said Ryan Denys, Director of fairlife®. “The quality of Canadian dairy is very high, which makes it perfect for producing fairlife® milk, with its superior taste and unique nutritional benefits. We look forward to driving innovation and growth in the industry while supporting Canadian dairy farmers.”

The brand’s journey to become 100% Canadian began in 2018 with an $85-million investment for a new, state-of-art dairy facility in Peterborough, Ontario. The facility became fully operational in November 2020, and fairlife® ultrafiltered milk products made with 100% Canadian milk are now available in Québec.

Québecers can find fairlife® at major grocery stores, proudly displaying the Canadian Maple Leaf and Dairy Farmers of Canada blue cow logo on the bottle. Skim, 1%, 2% and 3.25% white milk, as well as 2% chocolate milk is available in 1.5L bottles, and 2% white and 2% chocolate is available in 240 mL bottles.

Additionally, fairlife® is pleased to announce Bianca Gervais as the new spokesperson for the brand in Québec. As a mother of two, a beloved actress native to Québec, and a fan of fairlife® ultrafiltered milk, Gervais is a perfect partner for the brand. Gervais will star in the brand’s new Québec advertising campaign, which launches today.

About fairlife, LLC

fairlife, LLC was founded in 2012 to produce nourishing and great-tasting milk and milk-based products made using a patented cold-filtration process that removes some natural sugars while concentrating the protein naturally found in real cows’ milk. In Canada, the fairlife portfolio of delicious, lactose-free products includes fairlife ultra-filtered milk (2% White, 2% Chocolate, Skim, Whole) and Core Power high protein shakes. To learn more, follow our Canadian Facebook, Instagram, YouTube and Twitter channels.

For further information: Media Contact: Grace Chaoui (gchaoui@webershandwick.com)