Jack Daniel’s® and Coca‑Cola ARTD Debuts in South Africa
18-07-2024
Brown-Forman Corporation and The Coca‑Cola Company are excited to announce the launch of the iconic Jack Daniel’s and Coca‑Cola Alcoholic Ready-To-Drink (ARTD) spirit cooler in South Africa.
Following its successful introduction in over 25 markets globally, including the United States, Mexico, and Japan, the Jack Daniel’s and Coca‑Cola ARTD spirit cooler is now making its debut in South Africa.
Crafted with Jack Daniel’s Tennessee Whiskey and Coca‑Cola, Jack Daniel´s and Coca‑Cola offers adult consumers the opportunity to enjoy the iconic taste of this classic bar cocktail in a convenient, ready-to-drink format. This launch includes two variants: the original Jack Daniel’s and Coca‑Cola, and a Coca‑Cola Zero Sugar version, catering to different consumer preferences.
"We are delighted to bring the Jack Daniel’s and Coca‑Cola ARTD to the South African market, providing consumers with a new and exciting way to enjoy the timeless combination of our two iconic brands," said Peter Orfanidis, Area Manager - Southern Africa, Brown-Forman .
"As we continue to listen to consumers through our innovative product offering and expand the availability of Jack Daniel’s and Coca‑Cola across the globe, we are thrilled to introduce this spirit cooler inspired by one of the world’s most beloved bar cocktails. This new offering represents our commitment to bringing exceptional taste experiences to consumers in a convenient ready-to-drink format," added Natasha Chetty, Emerging Categories Senior Director at Coca‑Cola Africa.
The packaging boldly integrates iconic qualities of both brands – the red Coca‑Cola logo written in its classic Spencerian script coupled with the bold, black Jack Daniel’s Old No. 7 design – emphasising the premium quality and heritage of the product.
The Coca‑Cola Company understands its important role in promoting responsible drinking among those above the legal drinking age, and will adhere to its industry leading Responsible Alcohol Marketing Policy. Consumers can expect clear responsibility symbols on the can and packaging, reinforcing the message that the beverage is to be enjoyed responsibly and only by individuals of legal drinking age and above.
Jack Daniel’s and Coca‑Cola will implement a phased approach and will be available for sale at select liquor stores and locations in the first rollout phase. It will be available in 300 ml slim cans containing an Alcohol By Volume (ABV) of 5%.
About Jack Daniel’s
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Tennessee Rye, Jack Daniel’s Sinatra Select and Jack Daniel’s RTDs. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.
About Brown-Forman
For more than 150 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel's Tennessee Whiskey, Jack Daniel's Ready-to-Drinks, Jack Daniel's Tennessee Honey, Jack Daniel's Tennessee Fire, Jack Daniel's Tennessee Apple, Gentleman Jack, Jack Daniel's Single Barrel, Woodford Reserve, Old Forester, Coopers’ Craft, The Glendronach, Benriach, Glenglassaugh, Slane, Herradura, el Jimador, New Mix, Korbel, Chambord, Fords Gin, Gin Mare, and Diplomático Rum. Brown-Forman’s brands are supported by approximately 5,700 employees globally and sold in more than 170 countries worldwide. For more information about the company, please visit brown-forman.com. Follow us on LinkedIn, Instagram, and X, formerly Twitter.
About The Coca‑Cola Company
The Coca‑Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca‑Cola, Sprite and Fanta. Our water, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka. Our juice, value-added dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Instagram, Facebook and LinkedIn.