COKE STUDIO LIVE’S ENSEMBLE ENTERTAINED AUDIENCES WITH A HARMONIOUS PERFORMANCE AT ITS DEBUT CONCERT IN THE UAE

Coca‑Cola Studio Live’s knock-out concert brought the much-loved music platform to Dubai’s Coca‑Cola Arena last night to celebrate established and up-and-coming artists as they delighted a crowd of 8,000 with their hit songs.

The star-studded line-up saw performances from the iconic Ali Sethi; the artist behind the track Pasoori, Shae Gill; R&B, hip hop and indie musician Hassan Raheem; Faisal Kapadia, best known from his legendary band Strings; Young Stunners, who brought the heat with their incredible rap personas; Karakoram – a neo progressive group with a signature rock style; viral sensations, Justin Bibis; and Talal Qureshi.

“The performances from the artists were a stunning display of talent and uplifted the audience, you could really feel the energy from inside the venue!” said Tarun Sabhlok, Marketing Director for the The Coca‑Cola Company Middle East. “This first ever concert was a perfect personification of a true Coca‑Cola Experience – a union of fans through a common love of music and the fusion of our assets and platforms to bring unique events to new audiences.”

In addition to the top-billed headline acts, the stage was warmed up by international dance group Quick Style. The multi-cultured act won the audiences’ heart with their iconic viral dances backed by classic Coke Studio tracks –  Kana Yaari and Peechay Hutt.

Curated by visionary producer Zulfiqar (Xulfi) Jabbar Khan, the concert also featured musicians who delivered a flawless performance of the platform’s signature sound, including Annan Noukhez, Zain Peerzada, Bilawal Lahooti, Omair Farooq, Veeru Shan, Saad ul Hasan, Haider Ali, Haider Ali Tafu, Yusuf Ramay, Melvin Arthur, Awais Kazmi, Action Zain and Aziz Kazi.