Q: Why was the Simply brand chosen to carry the company’s first prebiotic soda offering?

A: Over more than two decades, Simply has established itself as a leader in juice and consumers have an affinity for the high quality and characteristics of Simply products, making it the ideal brand to lead our exploration and development of the juicy new prebiotic soda. Furthermore, we have already seen the potential for Simply’s expansion into new categories with the success of Simply Spiked Hard Seltzer.