Q: How long did it take to develop Simply Pop? What steps were involved?

A: Product innovation involves a number of steps, each crucial to getting it right, from working with scientists and R&D on developing the beverage profile and taste, to deciding on the color palette for the packaging. Our team has painstakingly worked for over a year to develop a fantastic product that consumers will enjoy from the time they first see it in the store to the time they’re finished with their juicy Simply Pop.