Celebrate Chinese New Year with Coca‑Cola®, Fostering Connections and Igniting the Magic of the Dragon of Prosperity

Real Magic Happens When We Bond

Coca‑Cola® invites everyone across generations in Singapore to celebrate the Chinese New Year in an interactive and meaningful way. This Chinese New Year, Coca‑Cola® is all set to break the ice and foster connections, encouraging individuals to find unexpected common ground with their families over a table laden with delectable meals and ice-cold Coca‑Cola®.

Chinese New Year, a time for family reunions, often casts a spotlight on the generational differences within families. As an enduring presence at mealtimes across generations, Coca‑Cola® steps in to facilitate shared experiences and meaningful conversations, bringing families closer together.

This year's campaign is designed to resonate with a wide audience, from Gen Zs to millennials. It features the striking dragon design, this year's zodiac symbol, on Coca‑Cola® product packaging. The dragon, a symbol of wealth and good fortune, embodies the spirit of the Chinese New Year - a time for luck, well-wishing, and anticipation of a prosperous year ahead.

Coca‑Cola® aims to create that Chinese New Year magic using the tradition of wish-giving, a symbol of rediscovering each other and bringing families closer. This is encapsulated in the interactive Dragon AR filter available on Facebook and Instagram an engaging way for young people to send well-wishes to their loved ones. Users can select from eight wishes that light up the AR dragon, creating an interactive, shared experience.

The campaign is further brought to life with influencer partnerships and engaging city-wide outdoor digital displays, broadening its reach and appeal. Coca‑Cola® is set to take the magic of the Chinese New Year to the streets, fostering a sense of unity and connection.

The celebration extends beyond the digital realm. Coca‑Cola® is organising an Experiential Activation outside Wisma Atria from 3 to 24 February 2024. Immerse yourselves in our dragon tunnel, capture picture-perfect moments and take part in the activities to receive a gift from us!

To usher in the Year of the Dragon, Coca‑Cola also collaborated with Mediacorp Personality, Hazelle Teo on a Music Video ' SING A 龙 Dance A 龙’ to light up this Chinese New Year and celebrate in style. Nothing brings people together quite like sharing a Coca‑Cola®, because Chinese New Year magic happens when we bond!

Link to Music Video: https://www.youtube.com/watch?v=spUo_KmEDq4

The new dragon-themed packaging of Coca‑Cola® Original Taste Less Sugar and Coca‑Cola® Zero Sugar is available only for this Chinese New Year. Grab your 320ml cans from your favourite stores and e-commerce sites nationwide. Spend $18 and above on participating brands for a chance to win limited-edition gold-plated dragon cans.

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Stay updated on the latest news about Coca‑Cola® by following us on Facebook and Instagram or visiting our website: https://cny2024.coca-cola.com.sg/ .

*Available for purchase at FairPrice, FairPrice Xtra, FairPrice Finest, Giant, Cold Storage, CS Fresh, Sheng Siong, Prime, U-STARS, HAO mart, ACE mart, NEW ECON, ONE Supermarket and Chop Seng Heng outlets. Online purchases do not qualify for this Promotion. While stocks last.