Coca‑Cola in PNG Kicks Off Exciting Partnership with PNG Rugby Football League
Port Moresby: 19 July, 2024 — Big news for rugby league lovers across PNG! Coca‑Cola in Papua New Guinea is thrilled to announce an amazing new partnership with the Papua New Guinea Rugby Football League (PNGRFL) as the Exclusive Beverage Partner for the National Competition. This means more fun, more excitement, and a whole lot more refreshing moments for everyone involved!
Rugby League is Papua New Guinea’s ultimate passion, and Coca‑Cola, together with local bottler Coca‑Cola Europacific Partners, are here to make game days even better.
“We're ecstatic to join forces with PNGRFL and bring some extra fizz to every game,” says Rachel Nainggolan, Sr Brand Manager at Coca‑Cola Papua New Guinea. “Rugby League in PNG isn't just a sport—it's a celebration. And we want every celebration to be as memorable and as refreshing as possible.”
For the next year, and hopefully beyond, Coca‑Cola will be the go-to drink at all National Competition games offering a full lineup of non-alcoholic ready-to-drink beverages, exclusive pouring, selling, and sampling rights, and plenty of fantastic activations planned.
“Coca‑Cola will be spreading the cheer on every gameday, quenching your thirst, and creating unforgettable experiences. Watching your favourite teams play just got a whole lot better! Get ready to spot our vibrant Coca‑Cola signage all over playing venues, reminding everyone that we're all in this together. Our presence at these games is all about supporting what Papua New Guineans love most—rugby,” adds Gabriel Manoi - Head of Brand & Channel at local bottler Coca‑Cola Europacific Partners PNG.
Coca‑Cola is rolling out the red carpet with special hospitality perks, including corporate boxes at Port Moresby, Lae, and Rabaul, plus general admission tickets giveaways to each match. Whether you’re looking to enjoy the game in style or simply cheer from the stands, Coca‑Cola has got you covered.
“This partnership is set to bring new energy and excitement to the sport we love,” says Stanley Hondina, CEO, PNG Rugby Football League. “Coca‑Cola’s involvement will make every game a community celebration.”
The partnership begins with a one-year agreement, with the potential for future extensions. Both Coca‑Cola and PNGRFL are already planning bright futures together, filled with fun activities and surprises for the fans.