Sundeep Bajoria

Vice President, India Operations COCA-COLA® India

Sundeep Bajoria is Vice-President – India Operations. In this role, Sundeep partners with BIG India and Franchise Bottling partners to bring to life an integrated execution for India to deliver an accelerated sustainable business growth for the COCA-COLA® system.

With a career spanning over twenty-five years, Sundeep brings strategic expertise and in-depth knowledge to the role of transforming the India franchise into an innovation and growth engine for the COCA-COLA® system. It was the company values and global footprint, which attracted Sundeep to join COCA-COLA® about 17 years ago.

Sundeep joined COCA-COLA® as the Financial Services Manager with Hindustan COCA-COLA® Beverages Private Limited (HCCBPL). He later went on to hold the position of Finance Manager, Europe, Middle East and Africa for Beverage Partners Worldwide, after which he returned to Hindustan COCA-COLA® as National Manager - Financial Planning and Analysis and continued to advance through a series of leadership roles.

Over the years, Sundeep has worked in domestic and international markets in different roles of increasing responsibility covering BIG India FP&A, Bottling Operations Finance, Africa Commercial Finance, EAG Group System Economics, INSWA Strategy and SWA Franchise.

Prior to joining COCA-COLA®, he was actively involved in the food and beverages industry, working with Britannia Industries. During this stint, he held various strategic positions and finally set up the Fresh Foods Division as Commercial Manager. Sundeep has also actively worked in commercial, business development, finance and audit roles with Suzuki Motor Corporation and SB Associates.

Born in Ranchi, he has lived across multiple cities in the country and three continents globally.

Sundeep secured his bachelor’s degree from Calcutta University, and is a qualified Chartered Accountant and a Chartered Financial Analyst.

His leadership approach involves transparency and mutual communication. His ability to build life-long relationships is what defines him and is reflected in his professional work ethics. As a democratic and a visionary, he has been a catalyst for growth in every position held by him.

In his spare time, one can find him enjoying a good book or spending time with his family.