Coca‑Cola® brings back their iconic ‘Thanda’ campaign with a fresh pair of faces and a new twist
The brand unveils a new campaign, as an extension to ‘Khud Ko Jagaa, Ek Thanda Lagaa’ featuring young Indian actors Janhvi Kapoor and Ishaan Khatter
Date Published: 04-03-2022
New Delhi: Coca‑Cola, one of India’s leading beverage companies, has unveiled a new campaign ‘Coca‑Cola - Khud Ko Jagaa, Ek Thanda Lagaa’ featuring Indian actors Janhvi Kapoor and Ishaan Khatter.
With this new campaign, Coca‑Cola aims to encourage people, especially the youngsters in the country, to pause their hectic schedules, and take a break – with a Coke! The brand empathizes with the youth and understands that ‘taking breaks’ is now more important than ever, especially during these unprecedented times. As the younger population grapples with everyday hurdles in their personal and professional lives, the lively campaign film urges them to take short breaks regularly and enjoy a Coca‑Cola alongside, to rejuvenate them in body and mind, and spirit.
Commenting on the TVC, Kaushik Prasad, Director – Coca‑Cola Category for India & South West Asia, said, “The last two years have been unprecedented for everyone, and people across age-groups have found themselves grappling with multiple uncertainties and challenges. The pandemic has particularly impacted youngsters who have juggled between multiple responsibilities, to cope with the new normal and often find themselves needing breaks to recharge. We at Coca‑Cola understand this and with our new campaign, urge our audiences especially the youth to take these much-needed breaks during their hectic days, esp when their energy is down to uplift, energize & recharge themselves with a delicious “Thanda” (cold Coke).”
He further added, “The youth icons, Janhvi Kapoor and Ishan Khatter have brought their own liveliness and energy to the campaign film which is indeed very refreshing.”
Speaking on their association with Coca‑Cola, Ishaan Khatter said “I am bubbling with enthusiasm on being the face of Coca‑Cola, the beverage that is an indelible part of our lives! Excited to share this campaign for the OG ‘Thanda’ with everybody.”
Janhvi Kapoor added, “Coke is an iconic brand. It’s my go-to drink for every reason and season. I am delighted to be part of the Coca‑Cola family. I look forward to energizing teens with a dose of ‘Thanda’ this summer.”
The quirky campaign by Coca‑Cola India builds upon their concept of ‘Khud Ko Jagaa, Ek Thanda Lagaa’, and aims to position the beverage as the ‘perfect partner for when the slump gets to you and you need a break’. The film has been conceptualized by McCann World Group, depicts a young guy who accidentally boards the ‘Ladies Special’ bus because he’s exhausted and zoned out due to the peak-summer mid-day heat and can’t think clearly enough. To know what happens next, you’ll have to watch the TVC. Link below.
Sambit Mohanty, McCann Creative Head (South) says about the campaign “It’s peak summer, you’re fatigued and in a state of slump. What better than a chilled bottle of Coke to leave you feeling refreshed & uplifted! Our new ‘Khud ko Jagaa, Ek Thanda Lagaa’ campaign, is a manifestation of what happens in these circumstances. The films starring Ishaan & Janhvi play on the natural chemistry between them with Coke as a catalyst.”
- Client: Coca‑Cola India Pvt. Ltd.
- Coca‑Cola team: Arnab Roy, Kaushik Prasad, Aditi Anand, Upasna Sanyal, Divya Jyothi Ginuga
- Creative agency: McCann Worldgroup
- CCO: Prasoon Joshi
- COO: Jitender Dabbas
- Head of creative: Ashish Chakravarty
- Creative head (South): Sambit Mohanty
- Creative Team: Sambit Mohanty, Rathish P Subramaniam, Karthik.R, Binesh Sharma, Suresh PV
- Planning Head (Delhi): Anirban Rao
- Planning Team: Tushar Handa
- Branch Head (Delhi): Amitesh Rao
- Account Management: Rajat Gulati, Vinshul Upadhyay
- Production House: Breathless Films Director: Vinil Mathew
- Producer: Swadha Kukarni
About Coca‑Cola India
Coca‑Cola in India is one of the country’s leading beverage companies, offering a range of healthy, safe, high-quality, refreshing beverage options to consumers. Since its re-entry in 1993, the company has been refreshing consumers with its beverage products – Coca‑Cola, Coca‑Cola Zero Sugar, Diet Coke, Thums Up, Thums Up Charged, Fanta, Limca, Sprite, Sprite Zero, Maaza, VIO flavoured milk, Minute Maid range of juices, Minute Maid Smoothie and Minute Maid Vitingo, Georgia range of hot and cold tea and coffee options, Aquarius and Aquarius Glucocharge, Schweppes, smartwater, Kinley and Bonaqua packaged drinking water and Kinley Club Soda. The Company along with its owned bottling operation and other bottling partners, through a strong network of over 2.6 million retail outlets, touches the lives of millions of consumers, at a rate of more than 500 servings per second. Its brands are some of the most preferred and most sold beverages in the country, with Thums Up and Sprite being the top two selling sparkling beverages.
The Coca‑Cola India system provides direct employment to 25,000 people and indirect employment to more than 150,000 people. The Coca‑Cola system in India is contributing in its own small way to building sustainable communities through community initiatives under World Without Waste, Fruit Circular Economy, water stewardship, women empowerment, and many others.
For further information on the company's India operations and its products, please visit: www.coca-colaindia.com and www.hccb.in