Does Coca‑Cola market to children?
No, we do not market to audiences that are more than 35% children under 12. This includes television, radio, print and, where data is available, the Internet and mobile phones. We abide by all laws and regulations on marketing.
As it relates to teens and young adults, these groups understand advertising better and with greater context and life experience. Of course, with all of our products, we encourage consumers –including teens –to enjoy them as part of an active, healthy lifestyle.
We’re committed to responsible marketing across the globe, across advertising media and across all our beverages.