1910s 

The most important events in the history of The Coca Cola Company in the years 1910 through 1918

1886

On May 8th 1886 Coca‑Cola is created by John S. Pemberton and served at Jacobs’ Pharmacy. Nine drinks a day are sold during this year. 

Company accountant, Frank Robinson, names the drink “Coca‑Cola,” and thinking the two Cs would look well in advertising, pens the famous Spencerian script logo.

The first newspaper ad appears announcing Coca‑Cola as a “Delicious and Refreshing Beverage.” 

1914

Coupons are first used to promote Coca‑Cola.

John Pemberton registers his “Coca‑Cola Syrup and Extract” label as a copyright with the U.S. Patent Office.

1918

Asa Candler begins to acquire personal control of the Coca‑Cola formula and patents from John Pemberton and his partners.