Coca‑Cola’s new campaign “Turn Up Your Break” transforms everyday moments into uplifting ones
20-06-2021
Australia, 20th June: Coca‑Cola Australia has rolled out its new campaign “Turn Up Your Break” this week. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted.
The TVC features two busy chefs stepping outside for a break, the bustling kitchen behind them, as one hands the other an icy-cold Coke. The scene continues with the iconic “KSHHHH” sound of a bottle of Coke being opened and with every sip the chefs get an instant hit of refreshment. As the playful music kicks in, the chefs mimic a delivery van with a collection of ‘lucky cats’ and start dancing.
Kate Miller, Coca‑Cola Marketing Director – Australia, said: “We are very excited about this campaign because it takes a look at how the iconic experience of a Coke can leave you feeling uplifted and refreshed, whether that’s with a Coke No Sugar or Coke Classic.”
“Coca‑Cola first introduced “The Pause That Refreshes” slogan more than 80 years ago and this campaign is the cornerstone of that. We know people lead busy lives and we are reminding them to take a step back and have a break for themselves.”
“We hope this campaign will inspire people to refresh and lift their mood with an icy-cold Coke while they are enjoying a well-deserved break,” said Kate.
The campaign is being supported by an integrated marketing campaign across social media, online video, screens, cinema, out-of-home, digital audio and connected TV.
Production Credits:
- Lead creative agency: Ogilvy Sydney
- Connections Agency: UM
- Social Media: Coca‑Cola Social Centre powered by One Green Bean.
- Music track: Feels Like. by Danger Twins
- Sound mix: Noise International
- Music supervision: Music Mill
- Director: Josh Frizzell
- Production company: Eight
- Post production: Toy Box
- Producer: Nick Kelly.
For more information, contact:
DEC PR
Maddy Berry
m.berry@decpr.com.au
About Coca‑Cola South Pacific: The Coca‑Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries. Our portfolio in Australia includes Coca‑Cola, Coca‑Cola No Sugar, Fanta, Sprite, Powerade and others. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. Together with our bottling partner we have made a commitment to reduce sugar across our portfolio by 10% by 2020, as well an industry-wide pledge to reduce sugar across the industry by 20% by 2025. We’re also working to reduce our environmental impact by replenishing water and promoting recycling. With our bottling partners, The Coca‑Cola Company employs more than 700,000 people, bringing economic opportunity to local communities worldwide. Coca‑Cola Amatil (Aust) Pty Ltd is the authorised manufacturer and distributor of The Coca‑Cola Company’s beverage brands in Australia. Coca‑Cola South Pacific Pty Ltd is an indirect wholly owned subsidiary of The Coca‑Cola Company and provides marketing, technical and quality services to The Coca‑Cola Company in Australia. Learn more at www.coca-cola/au.com and follow us on Twitter, Instagram, Facebook and LinkedIn.
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For more information
DEC PR
Maddy Berry
m.berry@decpr.com.au
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