Return of the Hunk Celebrating 30 Years of Diet Coke in Australia
30-05-2013
31 May 2013, Sydney Australia – To celebrate 30 years in Australia, the iconic Diet Coke Hunk is back to spice up the lives of Aussie Diet Cokedrinkers with an irresistible new marketing campaign.
The hugely successful UK TVC entitled ‘Gardener,’ which got tongues wagging all over the globe will hit Australian screens to give local Diet Coke drinkers a piece of the action. Diet Coke has also enlisted the Hunk for an exclusive promotion for Woolworths customers.
Playing up the friendly rivalry between Australia and the UK, consumers will be called on to vote for their favourite Hunk. The choice between star of the UK TVC, Hunk Andrew Cooper, or newly recruited Aussie, Hunk Matt Wilson, will see Diet Coke drinkers in with the chance to win a share of $100k cash instantly1.
To enter, consumers need to:
- go to Woolworths and buy any Diet Coke product
- enter online at facebook.com/DIETCOKEAustralia
- vote for their preferred Diet Coke break companion
“Girls everywhere remember the iconic Diet Coke hunk advertisements and we’re excited to bring him back for the 30th anniversary of the brand,” said Pamela Wyatt, Diet Coke Marketing Manager.
“With the local twist of Aussie Hunk Matt Wilson, we’re thrilled to give Aussie Diet Coke drinkers, not one but two reasons to kick back and enjoy a refreshing Diet Coke break.”
The Diet Coke Hunk campaign will run until June 30 through multiple touch points including the rollout of the TVC, cinema, digital, in-store point-of-sale, social media, experiential activations and the exclusive promotion with Woolworths.
The new TVC is sure to get a new generation of pulses racing, with a 21st century take on the revolutionary ads from the ‘90s2. The action features British model, Andrew Cooper, in the role of the 2013 ‘DIET COKE Hunk’, starring alongside a group of fun-loving female friends set in a park. You can view the TVC online, here.
DIET COKE drinkers can pick up new limited-edition pack DIET COKE in grocery, convenience store and petrol outlets from this month.
ENDS
150x$500 cash prizes every week from June 4 - June 30 2013
2The Diet COKE Hunk’s building site was first overlooked by office workers in 1994. The Diet COKE break phenomenon evolved again in 1997 and 2007. Source: Diet COKE UK
TEAM DIET COKE includes: Ogilvy, IKON Communications, Wunderman, Satellite, Momentum, Fuel and Pulse Communications
About The Coca‑Cola Company
The Coca‑Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by ‘Coca‑Cola’, the world's most valuable brand, our Company's portfolio features 15 billion-dollar brands including ‘diet Coke’, ‘FANTA’, ‘Sprite’, ‘Coca‑Cola Zero’, ‘Glaceau vitaminwater’, ‘Powerade’, ‘Minute Maid’, ‘Simply’, ‘Georgia’ and ‘Del Valle’. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.8 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates.
The Coca‑Cola Company is represented in Australia by Coca‑Cola Amatil and Coca‑Cola South Pacific.
Date Published:
2013-05-31
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