Coca‑Cola Australia embraces diversity with its most inclusive Share A Coke campaign yet
26-10-2019
Australia, Monday, October 28: Coca‑Cola Australia launches its biggest integrated marketing campaign for 2019 this month, with the return of the iconic Share A Coke. Running until the end of February, the Share A Coke campaign will for the first time give every Australian the opportunity to put their name on a Coke bottle.
The campaign features a series of different creative executions which will run across Australia’s biggest large format billboards and digital out-of-home. Along with a new TVC, the campaign is supported by extensive social, online video, cinema, experiential, sponsorship and influencer activity which goes live from this week, reaching more than 20 million consumers.
Over the next few weeks, Coca‑Cola will hit major shopping centres in capital cities around Australia to offer everyone the chance to personalise their own cans of Coke. At the Share a Coke pop-up kiosks, Australians will be able to personalise two free 250mL cans of Coca‑Cola Classic or No Sugar on the spot for themselves or a friend.
The names printed on bottles and cans in stores represent many popular names as well as the diversity of cultures in Australia today. In store, hundreds of first names are available ranging from Dan, Sophie and Tina to Sunita, Fatima and Li. Families are also included with more than 1000 surnames ranging from Smith and Williams to Nguyen and Zhou available on 1.25L bottles. Aussies will also be able to personalise their very own limited-edition glass Coke bottle via the new e-Commerce store. The site empowers anyone with an unusual or diverse name or nickname to join in on the fun.
Lucie Austin, Marketing Director of Coca‑Cola South Pacific, said: “For this year’s campaign, we have worked hard to give every Australian the opportunity to join in the fun and have their name or a friend’s name on an iconic glass bottle of Coke.
“We pride ourselves on being a company that champions inclusivity and diversity, and through our Share A Coke campaign, we’re excited that more Aussies than ever before will be able to share a Coke with their family and friends this summer,” she said.
The Share a Coke campaign will continue into the new year with final burst of activity planned across multiple channels in January and February.
To learn more or Share a Coke, please visit shareacoke.coca-cola.com.au.
---ENDS---
Agency Credits:
- Ogilvy: Creative
- UM: Media
- One Green Bean: Social Media
- Pulse: PR
- Geometry: Shopper Design
- Prefast: Point of Sale
- Maverick: Experiential
- Satellite: Digital
- Labelmakers: Digital label printing
- Brewtopia: eCommerce
Links to Share a Coke visual assets:
For more information contact Red Havas:
Lauren Donohoe
lauren.donohoe@redagency.com.au
0434 083 369
About Coca‑Cola South Pacific: The Coca‑Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries. Our portfolio in Australia includes Coca‑Cola, Coca‑Cola No Sugar, Fanta, Sprite, Powerade and others. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. Together with our bottling partner we have made a commitment to reduce sugar across our portfolio by 10% by 2020, as well an industry-wide pledge to reduce sugar across the industry by 20% by 2025. We’re also working to reduce our environmental impact by replenishing water and promoting recycling. With our bottling partners, The Coca‑Cola Company employs more than 700,000 people, bringing economic opportunity to local communities worldwide. Coca‑Cola Amatil (Aust) Pty Ltd is the authorised bottler and distributor of The Coca‑Cola Company’s beverage brands in Australia. Coca‑Cola South Pacific Pty Ltd is an indirect wholly owned subsidiary of The Coca‑Cola Company and provides marketing, technical and quality services to The Coca‑Cola Company in Australia. Learn more at www.coca-colajourney.com.au and follow us on Twitter, Instagram, Facebook and LinkedIn.
Date Published:
More To Enjoy
For more information
au.mediaenquiries@coca-cola.com
Related