Fanta brings playfulness to the everyday with #PlayMay
03-05-2022
5th May 2022 Sydney, Australia: Coca‑Cola Australia today announces the launch of Fanta’s #PlayMay campaign. The socially driven initiative invites young adults and those young-at-heart to reignite their inner playfulness by incorporating fun and spontaneous moments into their everyday life throughout May.
The campaign will consist of a series of simple, daily challenges posted on Fanta Australia social channels throughout, challenging consumers to join the #PlayMay movement. From boogying in public and cracking out the paint brushes, to wearing orange nail polish and donning a bright outfit, consumers can participate by including #PlayMay and @fantaau in their social posts to go in the draw to win limited-edition brand merchandise and product giveaways.
The #PlayMay campaign is an extension of the brand’s Colourful People initiative that launched globally in 2021. The campaign invites consumers to combat the ‘grey’ in everyday life by being playful and trying new things.
Kate Miller – Marketing Director, Coca‑Cola South Pacific said Fanta’s #PlayMay is a timely reminder for Australians to continue to be authentic and enjoy life’s little moments.
“It can be easy to get swept up in the monotony of the everyday routine. Being playful is a simple way to inject some colour into our lives, and with most of us now being digital natives, Fanta #PlayMay is a gentle way to remind audiences to take time to live and laugh on their social channels.”
The Fanta #PlayMay campaign will be supported by a paid integration across Studio 10 and influencer engagement. #PlayMay will be live from May 1st and will close on the 30th of May.
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For more information, contact:
DEC PR
Maddy Berry, Izzy Murison or Jordan Bishop
coca-cola@decpr.com.au
Agency credits: Santo, Buenos Aires
PR and strategy: DEC PR
Social: Digitas Singapore & One Green Bean, Australia
About Coca‑Cola South Pacific: The Coca‑Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries. Our portfolio in Australia includes Coca‑Cola, Coca‑Cola No Sugar, Fanta, Sprite, Powerade and others. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. Together with our bottling partner we have made a commitment to reduce sugar across our portfolio by 10% by 2020, as well an industry-wide pledge to reduce sugar across the industry by 20% by 2025. We’re also working to reduce our environmental impact by replenishing water and promoting recycling. With our bottling partners, The Coca‑Cola Company employs more than 700,000 people, bringing economic opportunity to local communities worldwide. Coca‑Cola Amatil (Aust) Pty Ltd is the authorised manufacturer and distributor of The Coca‑Cola Company’s beverage brands in Australia. Coca‑Cola South Pacific Pty Ltd is an indirect wholly owned subsidiary of The Coca‑Cola Company and provides marketing, technical and quality services to The Coca‑Cola Company in Australia.
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For more information
DEC PR
Maddy Berry, Izzy Murison or Jordan Bishop
coca-cola@decpr.com.au
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