Cascade inspires Aussies: ‘Don’t just make it, make it amazing’ this summer
Summer campaign encourages Australians to choose Cascade’s quality mixers to make more exciting drinks at home for friends and family
24-11-2019
Summer campaign encourages Australians to choose Cascade’s quality mixers to make more exciting drinks at home for friends and family
Australia, Monday, November 25: Cascade has launched a new integrated marketing campaign to run over summer inspiring Australians to ‘Don’t just make it, make it amazing’ when they are entertaining friends and family at home.
With this new campaign, the contemporary mixer brand is aiming to encourage Aussies to put a little more care into the drinks they offer for social occasions and instead offer higher quality, more exciting creations. The program of activity also aims to remind people of their proud 130-year history of producing quality mixers in Australia.
Led by Cascade’s first-ever television campaign for the non-alcoholic ready-to-drink category, the campaign will feature 6 second and 15 second spots to screen in capital cities and key regional markets over summer. Along with the new TVC, a series of creative executions will be featured across digital out-of-home, supermarket, proximity and POS.
As part of the campaign, Cascade has teamed up with leading hospitality drinks consultant and photographer, Tom Yau, to craft a range of Cascade Classic Drink recipes to be featured across owned social media channels. The recipes will showcase how to make popular cocktails and mocktails including a Mojito and a Gin & Tonic with the Cascade Classic range of mixers. The Cascade Classic range includes Soda Water, Soda and Lime, Tonic Water, Dry Ginger Ale, Lemon Lime & Bitters and Ginger Beer.
“Our communications program will focus on helping Aussies make more exciting drinks at home, and not just make them, but ‘make them amazing’ with quality Cascade mixers,” he said.
The Cascade brand has a strong local heritage and began producing quality mixers, soda and cordials in Tasmania in 1886. It is currently the mixer of choice in more than 2,000 pubs, bars and clubs around the country.
To learn more, please visit https://www.cascadedrinks.com.au/.
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Agency Credits:
- Creative: McCann
- Media: UM
- Social: One Green Bean
For more information contact Red Havas:
Lauren Donohoe
lauren.donohoe@redagency.com.au
0434 083 369
About Coca‑Cola South Pacific: The Coca‑Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries. Our portfolio in Australia includes Coca‑Cola, Coca‑Cola No Sugar, Fanta, Sprite, Powerade and others. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. Together with our bottling partner we have made a commitment to reduce sugar across our portfolio by 10% by 2020, as well an industry-wide pledge to reduce sugar across the industry by 20% by 2025. We’re also working to reduce our environmental impact by replenishing water and promoting recycling. With our bottling partners, The Coca‑Cola Company employs more than 700,000 people, bringing economic opportunity to local communities worldwide. Coca‑Cola Amatil (Aust) Pty Ltd is the authorised bottler and distributor of The Coca‑Cola Company’s beverage brands in Australia. Coca‑Cola South Pacific Pty Ltd is an indirect wholly owned subsidiary of The Coca‑Cola Company and provides marketing, technical and quality services to The Coca‑Cola Company in Australia. Learn more at www.coca-colajourney.com.au and follow us on Twitter, Instagram, Facebook and LinkedIn.
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